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Advertising Honda received the status of "winner of winners"
The best advertising in the press in the UK is recognized as advertising factory Honda, which has reopened after several months of inactivity. It is this advertising was awarded the title Winner of Winners (winner of the winners) Awards for National Newspaper Advertising.
Advertising depicts a piece of bacon, and given extensive signature that advertises the so-called Honda effect. Fully signature, which can be read as a poem, translated roughly as "rasher // delivered to the automobile plant in Swindon // tucked between two slices of bread in the cupboard // Honda // // Which opens again after four months of inactivity // Factory // hungry hungry for new production // He is ready to re-open the door again calling bekonschika // // // get a job again to say hello effect Honda ». As part of the same campaign posters were placed similar bolts and mugs.
The site Awards for National Newspaper Advertising noted that advertising shows that during the recession everything from workers to owners of factories, are in the same boat, and it is a simple message appeared in a crisis is very important. Develop advertising agency Wieden + Kennedy.
Awards for National Newspaper Advertising named the best print ads each month. Advertising Honda has been recognized as the best in June.
via www.lenta.ru
Advertising depicts a piece of bacon, and given extensive signature that advertises the so-called Honda effect. Fully signature, which can be read as a poem, translated roughly as "rasher // delivered to the automobile plant in Swindon // tucked between two slices of bread in the cupboard // Honda // // Which opens again after four months of inactivity // Factory // hungry hungry for new production // He is ready to re-open the door again calling bekonschika // // // get a job again to say hello effect Honda ». As part of the same campaign posters were placed similar bolts and mugs.
The site Awards for National Newspaper Advertising noted that advertising shows that during the recession everything from workers to owners of factories, are in the same boat, and it is a simple message appeared in a crisis is very important. Develop advertising agency Wieden + Kennedy.
Awards for National Newspaper Advertising named the best print ads each month. Advertising Honda has been recognized as the best in June.
via www.lenta.ru