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Cannes forecast: 70 clips, which must win
Leo Burnett Network published its traditional annual Cannes Film Festival in the forecast, which starts this voskresene.Uzhe 22 times reputable Leo Burnett's Cannes Prediction is a compilation of clips and cases that, according to employees of the network, are the winners of Cannes Lions potenitsalnymi. Rollers and integrated campaigns, whose authors can go home happy and satisfied ambition, this year about 50.
All of them can be divided into the nomination (Film and Titanium & Integrated), but to say whether all of them will be awarded, which of them will receive gold, silver, bronze and especially the Grand Prix, it is impossible. Analysts and forecasters widely shrug their shoulders when asked about the future of the Grand Prix. Remember how last year's winner of the Grand Prix took Cyber main prize in the category Film, though it has never been shown on television. Now, this category is defined as' rollers started to broadcast on television, in cinemas, on the Internet, mobile phones and other screens, such as digital outdoor-media. " What it added clarity here, but made confusion elsewhere. It is unclear whether this represents that, saying in a viral video Film, you can not declare it to the Cyber. Or you can, as in the past year. We, as you know, concerned about the fate of the "Gorilla", which in the opinion of Leo Burnett is very high chances.
In addition to "Gorillas», Leo Burnett also highlights Halo 3, «Believe» and Sony «Play-Doh», but, say forecasters, the three of them have already taken a fair amount of awards, so put them in a clear favorite Grand Prix is easy, but not necessarily justified.
In the category Titanium & Integrated, chaired by the current CCO Leo Burnett Mark Tutssel, also among the contenders for the awards listed kamapanii «Simpsonize Me» and «Whopper Freakout» for Burger King, «Uniqlock» for Uniqlo and «New Diamond Shreddies» for Shreddies.
The forecast on the rollers, besides the expected presence of a plurality of candidates, there is also an unexpected absence of many brands and campaigns. For example, there is no video Nike, no Honda, Budweiser (except for two spots Campaign Dude for Bud Light) and many of the usual winners and nominees.
via adme.ru
All of them can be divided into the nomination (Film and Titanium & Integrated), but to say whether all of them will be awarded, which of them will receive gold, silver, bronze and especially the Grand Prix, it is impossible. Analysts and forecasters widely shrug their shoulders when asked about the future of the Grand Prix. Remember how last year's winner of the Grand Prix took Cyber main prize in the category Film, though it has never been shown on television. Now, this category is defined as' rollers started to broadcast on television, in cinemas, on the Internet, mobile phones and other screens, such as digital outdoor-media. " What it added clarity here, but made confusion elsewhere. It is unclear whether this represents that, saying in a viral video Film, you can not declare it to the Cyber. Or you can, as in the past year. We, as you know, concerned about the fate of the "Gorilla", which in the opinion of Leo Burnett is very high chances.
In addition to "Gorillas», Leo Burnett also highlights Halo 3, «Believe» and Sony «Play-Doh», but, say forecasters, the three of them have already taken a fair amount of awards, so put them in a clear favorite Grand Prix is easy, but not necessarily justified.
In the category Titanium & Integrated, chaired by the current CCO Leo Burnett Mark Tutssel, also among the contenders for the awards listed kamapanii «Simpsonize Me» and «Whopper Freakout» for Burger King, «Uniqlock» for Uniqlo and «New Diamond Shreddies» for Shreddies.
The forecast on the rollers, besides the expected presence of a plurality of candidates, there is also an unexpected absence of many brands and campaigns. For example, there is no video Nike, no Honda, Budweiser (except for two spots Campaign Dude for Bud Light) and many of the usual winners and nominees.
via adme.ru
