BBDO Moscow We all came ohrustenno

Pavel Volya became the face of the brand HrusTeam. June 9 starting on federal channels video "Battle on the Ice» Frito Lay, and BBDO Moscow launched a new large-scale advertising campaign for the brand HrusTeam "Live ohrustenno!". "In this campaign, we decided to focus not only on the crunch, which is the main product feature brand and on emotional values ​​HrusTeam - directness, non-conformism and a sense of humor - he tells an account director BBDO Moscow Christina Tancher - In order to fulfill this task, we decided to invite Paul to become the face of the brand Will HrusTeam. Especially attracted us what features of the "character" HrusTeam similar to the character of Paul. Studies have confirmed that the choice of the right - Pavel Volya was the most mentioned and attractive celebrity to our target audience. Among the definitions given by consumers for the survey, most often heard such epithets Paul as "a funny, energetic, daring».

In addition, Paul proved himself a true professional: technically and physically challenging shooting with him was brilliant. This is despite the fact that only one actor's suit weighed about 10 kg (all costumes were as close to the originals, steel skins, linen). The scale surveys is the fact that in the crowd involved more than a hundred people.






Video and photo from the shooting video can be viewed at www.hrusteam.ru. And soon there will be another variety of content for download.

The campaign will involve a variety of communication channels - TV, Internet, POS point of sale, promotions.



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