Show how you football! BBDO Moscow has launched a new campaign to Pepsi Bashny.Net

BBDO Moscow and Pepsi announced the launch of a promotional campaign, "Show me how you football!».
The campaign aired central federal channels released video created BBDO Moscow. The campaign is designed for the traditional audience of consumers drinks "Cola" - young people 17-25 years old, active, sociable and creative.

Traditional themes Pepsi-football this year sounds new in the spirit of the renewed Pepsi. In early 2007, Pepsi came out with a new communication, changing packaging design, offering several themed designs. Last spring promotional campaign «Pepsi Avatarizatsiya" that affected the topic of self-expression on the Internet.



In the new campaign, "Show me all you football!» Pepsi offers teenagers and young people find their own original way to express themselves on the subject of football.





Agency: BBDO Moscow
Creative Director: Andrei Zaitsev
Strategic planner: Chuich Natalia
Art Director: Andrey Musin
Copywriter: Nina Barkhatova
An account - Supervisor: Paul Emelianenko
Account Manager: Light Morugova
Agency Producer: Ira Dari

Productions: Park production
Producer: Alexander Chest
Director: Dmitry Venikov





via / pepsi