16.06. Twice bankrupt Bashny.Net

< 1903



Without sad alone Coca-Cola. In 1893, smart pharmacist Caleb Bredhem built a tonic drink, which was subsequently for many years to become an opponent of Coca. Undersupply of this "digestive drink" sold as a major competitor in pharmacies and was called Brad's Drink, which is quite logical. After five years, Brad decided on the name. Since the "secret part" included pepsin and cola nut extract, called them the product trademark was registered sootvetstvenno.V 1903 and later - created the company "Pepsi-Cola Company."
Two decades have passed even quite ordinary, while in 1923, as a result of a wild increase in prices for sugar, the company is not bankrupt. The secret of the composition had to reveal and confirm under oath in court. And after eight years, Pepsi again went bankruptcy. All? Yeah, Wait.
Twice bankrupt in the mid 30's dashing insert the wick manufacturer №1 - Coca
. "Pepsi-cola" came out on the road! Twelve full ounces - that's a lot. Dress like before, you get half. This is our drink "Pepsi", we are with you »
"Pepsi-Cola hits the target, 12 full ounces - that's a lot! Twice as many of the same coin! Pepsi-Cola - the drink is for you »
What's the catch? Pepsi desperately dumping, selling the drink in bottles of 12 ounces (340 grams) of 5 cents. Coca-Cola for 5 cents the same amount offered half - 6 oz. Change packing Coca could not - in the warehouses had more than one billion bottles of this volume. Could they reduce the price? I do not know. Maybe, they thought its position impenetrable. And they did not.
From 1936 to 1938, Pepsi increased sales doubled. By the way, "more for the same price," it continues to play today: Coca Cola is sold in bottles of 0.5 liters, and Pepsi - by 0.6
. In the beginning of the secular way of "Coke" had a fundamental difference: Coca-Cola included cocaine from coca leaves (incidentally, a favorite drug Bolivian Indians) and caffeine from kola nut; in the manufacture of the Pepsi-Cola used pepsin caffeine from kola nuts. Objective boundaries between drinks began to wear off in 1903 when banned cocaine use in the production of Coca-Cola.

Further more. The composition of the two "count" is constantly changing. So, it took about 70 years from the first day of the appearance of Coca-Cola, and caffeine was removed from its structure as an anxiolytic agent. "Tranquilizing? But what about the coffee? "- You ask. "And nothing," - we will reply to you. The fact that the caffeine in coffee contains negligible amount. Him there is even less than in green tea. Some percentage of caffeine in "kolah" too, but it is so reduced that it is not even able to cheer a person's sleep.

Work on large-scale project of transformation of the world brand began in 1992. Problems have been identified quickly. The main thing that was required of developers - to make Pepsi as easily recognizable around the world as the standard red cans and Coke bottles. In addition, the project had to move as far away from the usual advertising the Pepsi, the more so because the company incurred while bereavement: Michael Jackson, the main character of its advertising, has been charged with child molestation, and PepsiCo had to urgently abandon its services .
The company examined more than three thousand projects. Defeated Project Blue ( «Blue Project") company Landor Associates. Of the three primary colors of PepsiCo - blue, white and red - he left only one. All that one way or another had to do with the brand - from cans and bottles to store branded vans and refrigerated cabinets, was to be the only blue. and a new tagline Pepsi has been approved. Place powers over 1o years, "New Generation chooses Pepsi» took "the Pepsi changes the scenario».

If you ask any person that he loves, Coca-Cola and the Pepsi, the answer will be an unequivocal, or something else. Do you think the matter of taste? Not at all.

Scientists say that a person is not able to distinguish a glass of Pepsi from the same with Coca-Cola. No color, no taste, no smell. Preference for any of these drinks gives your brain, but your buds. That is - it all depends on the strength of the brand and advertising company. And if someone does not believe - try this experiment on himself. Preferably several times, in order to exclude the possibility of coincidence.