BBDO Moscow made a sitcom for the "Technosila" Bashny.Net

In February, the national channels began airing a new TV commercial shops of home appliances and electronics "Technosila" created by the agency BBDO Moscow. This is the first movie, opening an advertising series "The team decisions." "The team is making" "Technosila" - a new communication strategy of the company, developed by the agency BBDO Moscow jointly with BBDO Branding. Heroes of the show - the staff of the special department "Technosila", developing a network for customers new services and price offers. They came to the team from different backgrounds, have different life experiences, and each has its own character, but despite this, they are united by one goal: finding unusual and attractive ways to address customers' Technosila. "
"We decided to shoot this show in the genre of sitcom - says the art director of BBDO Moscow Andrey Ivanov, speaking in this project as well as co-director. - The series will be filmed in a television style, a real office. This format allows to reveal how the characters as the story unfolds, and to introduce new, completely unexpected characters. In addition, the survey conducted in the real office, and if in the process of filming someone comes into the room and the phone rang in the video of the episode will be real life. "
Last summer, BBDO Moscow won the tender "Technosila" to develop the image campaign. It was successfully held in September, and then there was also a Christmas campaign also positively greeted the audience.
"All these months of work with" Technosila "- says the managing director of BBDO Moscow Olga Yakovleva - we are more familiar brand," imbued "its essence and mission. And the result of this work was completely new, integral communication strategy and breakthrough creative idea ».



The movie "In the office" Download video (3MB, MPEG) or view the list of the creative team

The movie "The bomb" Download video (3MB, MPEG) or view the list of the creative team

The video will be broadcast in February and March, media planning and buying agency carries PHD (OMD MD | PHD Group).

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