Pineapple in the eyeball. Fruit campaign by BBDO Moscow banned in a number of channels

The company "Inmarko" launched a national television advertising campaign that promotes Ekzo ice cream containing pieces of fruit and fruit covered with glaze. This product belongs to a growing segment of refreshing summer morozhenogo.Natsionalnaya TV campaign will be held from May 11 to July 2007 on the following channels: first, STS, TNT, Ren, MTV, Muz. Duration of rollers 20, 15 and 5 seconds.








Creative concept TV commercials Ekzo developed advertising agency BBDO Moscow. For shooting video was invited by the famous English director Jeff Ford, who shot videos in various countries for such brands as "Renault", "Snickers", "Danone", "Ford", etc.

To show on Russian TV channels were taken two different movie, "Rink" and "Throw". The latter was not allowed to show channels "First", STS and TNT.

According to Igor Turchin, responsible for the interaction of "Inmarko" with advertising agencies, these channels are motivated his refusal by saying that the movie does not meet the policy channel. However, the Turchin not agree with this, because he believes that, compared with those programs and movies, which are often broadcast on television, their video is more than harmless.

The BBDO Moscow commented that lawyers advertising agency carefully studied the video in terms of compliance with the legislation and sent a package of recommendations to the client regarding its placement. and a list of all the complications that may arise when considering advertising Ekzo guidance channels. According to Yulia Oshevoy, "Inmarko" has no claims to the BBDO Moscow. This was confirmed by Igor Turchin.

The controversial video clip will be broadcast only on the regional music channels.



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