BBDO Moscow sells equipment managers "Technosila" Bashny.Net

Advertising series "The team making" filled with new series, created by agency BBDO Moscow.V March on federal television channels appeared rollers "Helen" and "Igorek", telling about the sale of the network of shops "Technosila." Now flooded with coffee and a laptop, cell phone and chopped - not a problem, because until April 12 "Technosila" sale. The main thing now - to have time!



"The team is making" "Technosila" - a new communication strategy of the company, developed by the agency BBDO Moscow jointly with BBDO Branding. Heroes of the show - the staff of the special department "Technosila", developing a network for customers new services and price offers. They came to the team from different backgrounds, have different life experiences, and each has its own character, but despite this, they are united by one goal: finding unusual and attractive ways to address customers' Technosila ».







"We decided to shoot this show in the genre of sitcom - says the art director of BBDO Moscow Andrey Ivanov, speaking in this project as well as co-director. - The series will be filmed in a television style, a real office. This format allows to reveal how the characters as the story unfolds, and to introduce new, completely unexpected characters. In addition, the survey conducted in the real office, and if in the process of filming someone comes into the room and the phone rang in the video of the episode will be a real life ».


Media planning and buying agency carries PHD (OMD MD | PHD G).

via / tv-spot / 2009/03/02/33802 /