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«Amlinsky. Creative Strategy "ridiculed advertising cleaners in advertising" Technosila "
Bashny.Net
April 17, 2007, Moscow - a network of electronics and home appliances "Technosila" starts the next federal campaign.
As described in the company's website, the idea of the campaign "Triumph of thrift" to "Technosila" developed by Agency «Amlinsky. Creative Strategy "and personally Andrei Amlinsky. The author of the most extraordinary and effective advertising solutions for the leaders of the Russian market, working with Andrew Amlinsky "Technosila" from January 2007 on the development strategy of the brand. The company's management believes that the new slogan "common sense Shops» , created by creative partner "Technosila" most clearly reflects the mission and policies of the company. In "Technosila" believe that network clients choose "Technosila" primarily on the grounds of common sense to give an optimum combination of quality service and affordable prices for a wide range of goods.
Believe in the company's TV movie "Triumph of thrift" - a witty parody of which have become formulaic numerous "soap" commercials in which someone is constantly something to erase or scour. Ironically beginning clip can not leave anyone indifferent, and witty presentation of the conditions of the stock, based on a play of words "wash" and "scrubbed" should increase the effectiveness of advertising.
"This advertising campaign - it's the best way of illustration" Technosila ". A strong, modern and dynamic company that understands the needs of consumers, and has a good taste and a sense of humor. We are confident that our customers, as people certainly sensible, will appreciate the proposal itself and get great discounts on purchases and ironic creative ", - said Nadezhda Senyuk, director of public relations network" Technosila ».
via www.adme.ru
As described in the company's website, the idea of the campaign "Triumph of thrift" to "Technosila" developed by Agency «Amlinsky. Creative Strategy "and personally Andrei Amlinsky. The author of the most extraordinary and effective advertising solutions for the leaders of the Russian market, working with Andrew Amlinsky "Technosila" from January 2007 on the development strategy of the brand. The company's management believes that the new slogan "common sense Shops» , created by creative partner "Technosila" most clearly reflects the mission and policies of the company. In "Technosila" believe that network clients choose "Technosila" primarily on the grounds of common sense to give an optimum combination of quality service and affordable prices for a wide range of goods.
Believe in the company's TV movie "Triumph of thrift" - a witty parody of which have become formulaic numerous "soap" commercials in which someone is constantly something to erase or scour. Ironically beginning clip can not leave anyone indifferent, and witty presentation of the conditions of the stock, based on a play of words "wash" and "scrubbed" should increase the effectiveness of advertising.
"This advertising campaign - it's the best way of illustration" Technosila ". A strong, modern and dynamic company that understands the needs of consumers, and has a good taste and a sense of humor. We are confident that our customers, as people certainly sensible, will appreciate the proposal itself and get great discounts on purchases and ironic creative ", - said Nadezhda Senyuk, director of public relations network" Technosila ».
via www.adme.ru
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