Magazine "Bully" has invited top managers of leading advertising and marketing agencies of Russia take part in the photo action "Retraining" .Reklamisty try on the image of craftsmen, as well as shared advertising taynami craft. The project was attended by the head of the marketing agency «Amlinsky - creative strategy" Andrew Amlinsky; Director General of the communication group «Aegis Media» Kirill Matveev; General, the executive creative director of RA «McCann Erickson Russia» Alexander Alexeyev; Director General of the Republic of Armenia «Lowe Adventa» Yaroslav Kucherov; creative director of AMC «Znamenka» Ruslan Kharitonov; Creative Director «Leo Burnett Moscow» Ilya deer and Michael Kudashkin.
Main story:
Initially edition of "Street Fighter" was planning to offer shark advertising business to participate in the development of the brand "Putin." While working on a number, to the delight of all, the idea was transformed, and advertising bosses presented their vision of the brand in our country - Russia.
The March issue of "Hooligan" is entirely devoted to advertising. The editors chose the most vivid and provocative advertising works of recent years, which is not seen on the streets of Moscow in the usual glossy magazines. On how new ideas are born journalists "Bully" have asked the world's leading designers and art directors. Journal-trendsetter "Hooligan" on their pages constantly surveys the trends of modern life and youth culture, has always paid special attention to the themes of art and creativity. The theme of the March number was chosen by chance, since all of the latest trends in art in the first place manifested in advertising ideas and recent advertising funds from commercial communication is increasingly becoming a kind of art.
In the photo:
Alexander Alekseev (CEO and executive creative director of McCann Erickson Russia)
Ilya deer, Mikhail Kudashkin (Creative Director Leo Burnett Moscow)
Click to enlarge - opens in new window.
Jaroslav Kucera (CEO RA Lowe Adventa)
Ruslan Kharitonov (Creative Director of AMK Znamenka)
Andrew Amlinsky (head of marketing agency «Amlinsky - creative strategy»)
Kirill Matveev (Director General of the communication group Aegis Media)
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