BBDO Moscow withdrew Volochkova in advertising Snickers

BBDO Moscow has launched a new campaign for Snickers, which starring Anastasia Volochkova. The campaign, apparently, is an adaptation of creative strategy, "You is not you, when you are hungry", the proposed brand agency BBDO New York. In February this year during the Super Bowl was launched the first movie with Betty White, and then came the second spot in which the boys turned to Lisa Minnelli and soul diva Aretha Franklin.

Now the Russian television appeared domestic version of the campaign. And starring in the movie "Basketball" starred dancer and socialite Anastasia Volochkova, greedily biting bar towards the end of the spot.

Kopilayn campaign - "Do you - do not you, when you are hungry."

Judging by the fact that States were not limited to one roll, the audience can expect to continue. Roller with Volochkova took Trevor Cornish of Spy Films, Canadian Productions, filmed for BBDO Moscow series "Transformers" for Snickers.

Rollers BBDO New York (February 2010): Travel

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• May 4, 2010
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