Ofiget give two! BBDO Moscow has launched a campaign refreshing Pepsi Fresh

By the summer season, PepsiCo introduced a new Pepsi Fresh, which is being promoted as "a refreshing Pepsi».



As the site is on the air this week released a new promotional video "Refreshes the full!", Developed by BBDO Moscow.



At the same site Pepsi.ru/Fresh started a creative contest on home videos on the best way to refresh. Each participant has the opportunity to upload a photo or video, which is then evaluated by other users of the site.








BBDO Moscow:

Strategic Planning Director: Natasha Chuich
Creative Director: Andrei Zaitsev
Art Director: Daniele pancetta, Andrey Musin
Copywriter: Alex Gisak Nina Barkhatova
Producer: Ira Dari
Account Supervisor: Pavel Emelianenko
Account Manager: Larisa Rachkovskaya



via www.adme.ru