Crest: With a smile, you can say anything

Toothpaste Crest, which is produced by P & G (known in Russia under the brand Blend-A-Med), proves that dazzling smile can disarm the man, even if he was waiting for a very unpleasant novosti.Nyu York office SAATCHI & SAATCHI presented a series of videos under the taglines " You can say anything with a smile »(You can say anything with a smile).



The plot shows a paradoxical self-confidence of people with brilliant smile reporting such "terrible" news, usually followed by a storm of indignation.





Kids: Hey, what are you doing?

Bulldozer (smiling): I snoshu playground

Children: Why?

Bulldozer: We will build a power plant here

Kids: What?

Bulldozer: Power. It produces all kinds of noise and smoke. Great!

Children: We will be able to play there?

Bulldozer: If you can climb over the fence



Guy: Hey, guess what!

Girl: What?

Guy: I have lice.

Girl: What?

Guy: You might also.

Girl: What?

Guy: Do you see this new pillow? I found her. On the street. It turned out the lice.

Girl: You're disgusting

Guy: Little

Girl: Maybe we should take a shower?

Man: Come on.





Woman: What is it?

Man: This is a marriage contract

Woman: Are you kidding?

Man: No, that's my lawyer.

Woman: That's because I'm a lot better than you look?

Man: That's because my family is much richer than yours.

Lawyer: We just do not trust you.

via / kreativnyj_obzor / 2008/04/03/22304 /