Share your smile. A touching video of Crest toothpaste

New York division of Saatchi & Saatchi, part of the leading brands of Procter & Gamble, has launched a new campaign for toothpaste Crest, known in Russia under the brand Blend-A-Med.

Touching the animated TV spot "Puppets", aired on the most popular channels USA, shows the pantry with puppets, a puppet which trying to achieve reciprocity from the other. Love doll literally divided the girl with her smile.

Tagline: «A smile is your to share» - «share your smile».







Agency: Saatchi & Saatchi - New York
Chief Creative Officer: Tony Granger
Creative Director: Alison Gragnano
Copywriter: Brian Ahern
Art Director: Jaclyn Rink
Agency Producer: Greg Hall
Production Company: Hornet
Director: Peter Sluska
Producer: Michael Feder, Joel Kreschman, Greg Bedard
Editor: Anita Chao


via adme.ru