Bashny.Net
Moscow windows Creative Light
Bashny.Net
Agency Leo Burnett Moscow and Arc WW Russia represent an art project talent Leo Burnett: Win The Window. On December 1, in the large windows of the old factory "Red Rose" on the street. Timur Frunze, where the offices of Leo Burnett Moscow and Arc, opens a permanent exhibition of works of agency staff. Its basic idea - to offer talented young people to join the creative team agentstva.Vladimir Tkachev, vice president of Leo Burnett Group:
"The crisis has not solved the problem with the staff in the advertisement. Young and talented people who in the world are the engine of our business is still not enough. And agencies that strive to be the best prospect of being left without fresh blood no less terrible than the crisis. This principle Leo Burnett worldwide, which is reflected in its global credo - Leo Burnett: Humankind Agency ».
Each of the 13 boxes that held an exhibition designed one employee of the agency. All work can be united by one theme - "The idea of her birth." In the internal competition for the right to win a box under the project took part in almost all the staff Leo Burnett and Arc. Won also not only professional artists: the windows you can see the work of copywriters, and even the CFO. However, the 12 th and 13 th box in this row is blank. Because good ideas never enough, according to the agencies. And waiting for the young and talented people who are willing to demonstrate that they deserve their window to Leo Burnett.
Click to enlarge ( 25944 × 1599 pixels, 10.5 MB) i>
Ilya deer, creative director at Leo Burnett Moscow:
"Project" Leo Burnett Win The Window "says two things at once: that at Leo Burnett Moscow and Arc Russia creative all - and the designers and financiers, and that we are always open for talent. The empty box can be called a creative task for those who want to join our team ».
On page www.leoburnett.ru/windows can find an interactive gallery with windows to see the work and take part in the competition. To do this, you need to download a file with a clean window and draw it on their understanding of what is an "idea" or looks like "the birth of ideas." Figures have passed creative competition will be posted on an ongoing basis in the Leo Burnett office windows, indicating the author's name. And the author will be invited for an interview.
via # image2232805
"The crisis has not solved the problem with the staff in the advertisement. Young and talented people who in the world are the engine of our business is still not enough. And agencies that strive to be the best prospect of being left without fresh blood no less terrible than the crisis. This principle Leo Burnett worldwide, which is reflected in its global credo - Leo Burnett: Humankind Agency ».
Each of the 13 boxes that held an exhibition designed one employee of the agency. All work can be united by one theme - "The idea of her birth." In the internal competition for the right to win a box under the project took part in almost all the staff Leo Burnett and Arc. Won also not only professional artists: the windows you can see the work of copywriters, and even the CFO. However, the 12 th and 13 th box in this row is blank. Because good ideas never enough, according to the agencies. And waiting for the young and talented people who are willing to demonstrate that they deserve their window to Leo Burnett.
Click to enlarge ( 25944 × 1599 pixels, 10.5 MB) i>
Ilya deer, creative director at Leo Burnett Moscow:
"Project" Leo Burnett Win The Window "says two things at once: that at Leo Burnett Moscow and Arc Russia creative all - and the designers and financiers, and that we are always open for talent. The empty box can be called a creative task for those who want to join our team ».
On page www.leoburnett.ru/windows can find an interactive gallery with windows to see the work and take part in the competition. To do this, you need to download a file with a clean window and draw it on their understanding of what is an "idea" or looks like "the birth of ideas." Figures have passed creative competition will be posted on an ongoing basis in the Leo Burnett office windows, indicating the author's name. And the author will be invited for an interview.
via # image2232805
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