Puma celebrates 60 years of the brand Bashny.Net

Founded in 1948 by Rudolf Dassler in the city of Herzogenaurach, Germany, PUMA is celebrating 60 years of the brand.

That Puma, which we now know was born in 1993, when the new president Jochen Zeitz PUMA introduced a completely new development strategy of the brand, calling it sportlifestyle. His goal was the transformation of the most coveted in the PUMA brand, successfully combines its product ideas from the world of sport, lifestyle and fashion. In 1998 PUMA introduced the concept of fusion of sports and style.





Rudolf Dassler. Poster 1936. I>

PUMA Sport history is rich revolutionary events: the development of the first football boots with removable studs in 1952 by company founder Rudolf Dassler.



Advertising Puma 1952 shows the first soccer shoes with removable spikes.

Then PUMA created a furor in the football industry, has developed the first soccer shoes with removable spikes "super atom." Eight players club "Hannover 96" German made by the Premier League in the new series boots in the German Cup final Premier League in May 1954. The famous victory against Germany in the World Cup in Bern in July 1954 was the confirmation of a new era of football shoes.



Poster 1958



Cleats, which acted Pele (1970)



Legendary T-shirt "with a torn strip" Johan Cruyff at the world championship in 1974.

An example of the appearance of unique sports products - cult "t-shirt with two stripes", created with the filing of the captain of the Dutch national team Johan Cruyff. Being an avid fan of PUMA, the Dutch player refused to play t-shirt with three stripes on the World Cup 1974. repulse a single band with a uniform, it actually created a special t-shirt design, which debuted in the World Cup final in Munich.



Contact lenses PUMA Linford Christie in 1996



Tattuirovka runner Linford Christie (1994)

Other important events Puma: tight tennis dress Catsuit Serena Williams at the US Open in 2002, rebellious jumpsuit football team of Cameroon in 2004, the triumph of the Italian national team at the World Championship in 2006, the partnership with the seven-time champion of Formula 1, the most successful pilot of the Ferrari Michael Schumacher, that shakes the world of sports for many years - as well as the new superstar of athletics Yuseyn Bolt.

9.69 seconds, entered the history of the sport in August this year, when the Jamaican sprinter Bolt Yuseyn PUMA spikes in gold set a world record in the 100 meters at the Beijing Olympics. The whole world saw pictures of spikes that PUMA is specially designed for 100- and 200-meter race Bolt. But the basic emotions were running high around how stylish Bolt staring at the dirt track. The combination of emotion and charisma athlete made a strong impression on the world community. The fastest man on earth became a part of the history of PUMA.



Guillermo Vilas, 1980



Pele, 1982

Colored football boots at the World Cup in France in 1998, T-shirt without sleeves, in which the game of the national team of Cameroon in the first African Nations Cup in 2002, and then in the 2002 World Cup in Japan / South Korea - the legendary examples of sports fashion by PUMA. A revolution in football fashion continued during the African Cup of Nations two years later. In 2004, the first time in the history of the football team of Cameroon out of the overalls. The new form has caused a resonance in the international media, and has led to litigation with the international football federation FIFA, which has tried to ban incredible overalls.

The concept of fusion of sports and style of football was crowned in 2006, when the Italian national team won the World Cup. Team «Squadra Azzurra» - the perfect embodiment of the spirit of athleticism and elegance, PUMA strengthens its position as one of the three leaders of the football market.

Modern advertising Puma: Campaign "Until» (Until then) like football will look like in the future? It is difficult to say that Puma gives us insight into its global advertising campaign sports shoes «1.08v boot».







Puma: Secrets ease bytiya30-second spot, making a good impression of ease and youthful enthusiasm, reflects the philosophy of the sports brand, focuses not so much on the sporting achievements of his audience as her attitude to life.



PUMA clothes FC "Zenit" in the form of strength and masculinity

The Puma admitted his involvement in the scandal reklameSpustya three years after the first appearance in the PUMA acknowledged that it is for the company have been developed zakazazu prints scandalous sexual context

Other notable works: 2008

2007





2003Ne quite ads Puma, partly by







2001





1998







Athletes PUMA: 1930: Jesse Owens (100m, 200m, long jump, 4X100 m relay)

1950: Herbert Burdenski (soccer), Joseph Barthel (1500), Horst Eckel (soccer), Werner LIBRA (soccer), Heinz Fyutterer (100m)

1960: Armin Hary (100m), Pele (football), Gaston Roelants (300m hurdles), Mary Rand (long jump), Abebe Bikila (marathon), Eusebio Ferreira da Silva (soccer), Tommy Smith (200 m), Lee Evans (400m / 4 × 400 m), Willie Davenport (110m high hurdles), Bob Seagram (pole vault), Jim Hines (100 m), Joe Namaz (American football)

1970: Mary Peters (pentathlon), John Akii-Bua (400m pripyatstvy), Randy Williams (long jump), Klaus Volferman (javelin), Dwight Stones (high jump), Johan Cruyff (Soccer) Guillermo Vilas (tennis), Allan Simonsen (soccer), Mario Kempes (soccer), Renaldo Nehemaya (110m pripyatstvy)

1980: Marcus Allen (American futboll), Bruno Conti (soccer), Diego Maradona (soccer), Sidney Marie (1500 m), Evelyn Ashford (100m / 4 × 100 m), Martina Navratilova (tennis), Boris Becker (tennis)

1990: Lothar Matthaeus (soccer), Heike Drechsler (long jump), Merlene Ottey (100 m, 200 m), Linford Christie (100 m), Colin Jackson (110m pripyatstvy), Dieter Baumann (1500m) , Velez Sarsfield (Football), Jonathan Edwards (triple jump), Serena Williams (tennis), Vince Carter (basketball), Oscar De La Hoya (boxing), Nicholas Alneka (soccer), Jamie Baulch (400 m), fine linen Kipketer ( 800 m), Christopher Kosgei (3000m pripyatstvy) Tsamita Paraskevi (triple jump), Noah NGEN (1000 m).

2000s: Konstantinos Kenteris (200m), El Hadji Diouf (soccer), Travis Pastrana (motocross), Robert Pires (soccer), Gianluigi Buffon (soccer), Jung-Hwan Ahn (soccer), Chema Martinez (10 000 m) Michael Schumacher (Formula 1), Mario Gomez (soccer), Marcell Jansen (soccer), Usain Bolt (100m, 4 × 100 m, 200 m), Sebastian Vettel (Formula 1).

via # image5440605