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Give a kidney! Leo Burnett Paris you "thank you" will embroider
Bashny.Net
Leo Burnett - Paris thanked dead donors in advertising fund Greffe de vie. If the donation is terrifying you, if the very idea to part with their bodies, even after death, it seems incredible, this campaign is not for you .
Print the French branch of Leo Burnett realistically demonstrates the truth of life: have decided to donate their organs after death, indeed, be very grateful. Without embellishment, the agency communicates the idea that such a donation can save seven lives.
The photo was taken by Oliver Reynderfom.
I must say that Leo Burnett Paris chose not the tough one communication. There were more bloody and more pretentious solutions.
Click to enlarge
Agency: Leo Burnett - Paris
Executive Creative Director: Stephan Ferens Jean-Francois Goize
Copywriter: David Azencot
Art Director: Hélène Adam
Photographer: Oliver Rheindorf
via # image2502955
Print the French branch of Leo Burnett realistically demonstrates the truth of life: have decided to donate their organs after death, indeed, be very grateful. Without embellishment, the agency communicates the idea that such a donation can save seven lives.
The photo was taken by Oliver Reynderfom.
I must say that Leo Burnett Paris chose not the tough one communication. There were more bloody and more pretentious solutions.
Click to enlarge
Agency: Leo Burnett - Paris
Executive Creative Director: Stephan Ferens Jean-Francois Goize
Copywriter: David Azencot
Art Director: Hélène Adam
Photographer: Oliver Rheindorf
via # image2502955
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