Michael Kudashkin answers your questions Bashny.Net

Michael Kudashkin - one of the most mysterious and notorious people of the Russian advertising industry. Leo Burnett Moscow, where Mikhail worked as creative director for 6 years, the most creative agency 2009: short-lists of Cannes Lions, awards of other European festivals, an impressive number of victories in the Russian competitions.





He was born in 1962.

He graduated from the Moscow State Pedagogical Institute. Maurice Thorez, translator (French, English)

Since December 2005 - the creative director of Leo Burnett Group

2003 - 2005 - Creative Director of Leo Burnett Moscow

1991-2002 - creative director of D''Arcy (until 1998 - DMB & B)

1984-1991 - translator ALP

Attitude to advertising: advertising - the challenge of emotion. It does not matter whether or not they are positive. One day, in an interview with the magazine "Advertising Industry", Michael said: "Advertising does not have to be funny, I just love the ridiculous advertising».

Drinking creative ideas: Creative divided by type - there are, for example, creative household. This is when you have to decide what a purely domestic problem. In advertising, creativity, too, is different - one for design and one for managers, and the third for art directors. Good creativity to work with the budget that it has.

Relationship marketing: All marketing war, eventually, come to the field for creative ideas.

Brand attitude: this is what you think when you see a product.

Drinking design: sell such things as its name and design is difficult because rational arguments fade into the background and everything is decided by personal taste.

The ratio of the budget if the brief promises exciting opportunities for creativity, you can do the financial side. And if not, then let him at least be a decent budget.

On Friday, October 2, we are waiting for Michael Kudashkin the Site. He will come to answer your questions that you ask in the comments.

Few striking works Leo Burnett Moscow, 2008 and 2009











And HR-print, done at the time a lot of noise

And remember again: leave your questions to Michael Kudashkin, creative director of Leo Burnett Moscow, here in the comments. On Friday, October 2, Michael to answer them.

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