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In South Africa, ended 31st advertising festival Loerie Awards, the chief in Africa. This year, he carried the motto «Feed Your Ego» (Feed your ego), directly pointing to the fact that the victory at the Festival of advertising - is not only a success for business and open new perspectives, but also substantial moral satisfaction from the recognition.





Loerie first was held in 1978 as a kind of mechanism to support the growing market for television advertising. Now, the jury evaluates all possible media. Festival entries are judged in five major categories: the actual advertising, design, "experience", integrated campaigns and Students Awards.
Also African countries are taking part in the Festival of Middle Eastern countries. Certainly, the kingdom on The Loerie Awards Agency of South Africa, as there is creativity in general is much higher quality than anywhere else on the continent and the nearby East.

Gold:

VW Golf 6: Cheetah (agency Ogilvy Cape Town)

SA United: Divas vs taxi drivers (agency Ogilvy Johannesburg)

Bakers: Precious Biscuits (agency Ogilvy Johannesburg)

United Airlines: Sea Orchestra (agency Barrie D'Rozario Murphy)

Silver:

Chicken Licken: The morning after (Agency Net # work BBDO Johannesburg)

Chicken Licken Singing Burger (Agency Net # work BBDO Johannesburg)

MTV Staying Alive: Chewing Gum (agency Lowe MENA)

Audi Q5: Flip Book (agency Ogilvy Johannesburg)

Bronze:

MWEB: Lost (agency FoxP2)

LINK DSL: STREAMING (agency Leo Burnett Cairo)

LINK DSL: DOWNLOAD (agency Leo Burnett Cairo)

LINK DSL: CHATTING (agency Leo Burnett Cairo)

LINK DSL: GENERIC (agency Leo Burnett Cairo)

BMW Efficient Dynamics: Freediver (agency Ireland / Davenport)

Vodacom Sophiatown (agency Draftfcb Johannesburg)