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Creative War brands
I propose to look at the subtle and witty competition in advertising, it is a kind of war of brands.
Companies do their best to damp reputation brand-rival.
Burger King vs McDonald's
War hamburgers: a good example that shows the eternal competition between Burger King and McDonald's.
Samsung vs LG
Samsung: «Be ready for a new Galaxy». LG: «Optimus G is here for you»
March 15, 2013 Samsung has introduced one of the most anticipated smartphone of the year. On the eve of the presentation of the company placed on a Times Square billboard announcing the event. South Korea's rival LG, outdoor advertising is now placed exactly 20 years on the boards Samsung, could not help but take advantage of the excitement surrounding the new smartphone Galaxy S4, to advertise its smartphone Optimus G. LG has updated its advertising, copying the style of the competition and offered to buy them a smartphone now.
Opposition fans of Apple products and its opponents is over, it seems, only if Apple will cease to exist, plus another 10 years in November of last year hit a public company took place in Korea and was paid a certain Mathias. On the poster, posted in bus shelters, shows the silhouettes of coffee cups and their price, which is determined by the difference in the name.
Axe vs Old Spice
Canadian Axe ads made fun of the popular phrase from the Old Spice ads with Isaiah Mustafa. After the successful Old Spice campaign with Isaiah Mustafa, a young and brash brand Axe dare to open confrontation. In Canada, there was a billboard with a sarcastic allusion to the opponent.
For men who prefer to be with a woman, not a horse.
BMW vs Audi
Among automakers regularly held with serious military battles, often initiated by other acts Audi: it would encroach on the Ferrari, then laugh at Lexus, Mercedes is a good night wish. But most of all goes to BMW, which always accepts the challenge of the opponent, leaving no attack unanswered.
Advertising automakers war has been going on for more than five years. It all started with a print BMW: auto giant "cute" congratulates Audi on winning the competition "Car of the Year 2006" in South Africa, signed a "Winner of the" 2006 World Car ».
Audi did not hide the resentment, making a return poster: "Congratulations to the BMW c victory in the" World Car "-2006. From six-time winner of the Le Mans race 24 Consecutive Hour (2000-2006) ».
The third in this story was not superfluous. Subaru announced that BMW and Audi - Well done, and win competitions, and argue beautifully, but the "Subaru", meanwhile, was the best in the International Engine 2006 (best engine).
In 2009, on the avenue Santa Monica in Southern California appeared billboard Audi A4 with a defiant slogan «Your move, BMW» / Your move, BMW.
April 10 by the creative agency Juggernaut Advertising, BMW struck a devastating blow back: right in front of the billboard Audi at the opposite side of the avenue appeared billboard BMW M3 with the slogan «Checkmate« / Mat. "Avenue Santa Monica is a kind of corridor between Beverly Hills and Santa Monica with a high traffic density, - says a representative of Santa Monica BMW Del Montell, Jr. - I saw a billboard calling Audi we just could not not take advantage of the unique geographical location and take the challenge ».
In Russia, Audi put pressure on sore spot competitor - an unsuccessful adaptation of the international slogan Freude ist BMW (Joy Is BMW). "Delight is ready for the future", "Rapture plays for high stakes" and "Delight creates champions" have been the subject of censure and sarcasm advertisers and fans of the brand in the network. "I am delighted at your Audi», it was written in the media.
"I am delighted at your Audi» was not just a publicity stunt, and a full sentence: the end of July it was possible to pass in the trade-in car brand BMW, to receive an extra 50 000 rubles and buy a new Audi A6.
Coca Cola vs Pepsi
It is impossible to imagine that the two major brand of soda lived peacefully. They are fighting all over: one tastier who wider range who steeper bank, one more advertisement, one peace of advertising. Not to mention the sales, of course.
From failures on the century-old battle flying head managers in their place come new generals with new plans and rush into battle. And we are following up this battle with the main grandstand. Both the main beverage in supermarkets are nearby, and whether, to what often rack stretches hand, depends on which side will move both companies.
In these battles, and engage consumers themselves, dividing into two opposing camps and actively steered their favorite brands in their desired direction. Did you know, for example, that hundreds of thousands of Americans served on Coca Cola to court, the company has returned to the old recipe? And what greater volume of bottles of Pepsi - is a tribute to the historical success of the Great Depression?
Attacks mainly Pepsi. As such, Coca Cola is not involved in this battle, occasionally drawing subtle restyling its centennial logo and watching as active in this sense Pepsi.
FedEx vs DHL vs UPS
Global freight company FedEx and DHL are constantly under pressure to each other and they pin up each other regularly. That DHL shine poster of the FedEx cargo transported in a container by DHL, the other way around.
In a series of commercials in 2004 from the agency Ogilvy & Mather DHL is very elegant, but just the "travelers" in all of its main competitors.
Nissan vs Audi and Porsche
Nissan's UK has launched a provocative campaign outer "How to beat the Germans" / »How to beat the Germans." In London travels white car Audi TT-S with an inscription on board "more expensive, slower and not as powerful as the Nissan 370Z». On the other London car - Porsche Cayman - says "My dream is to be as fast as the Nissan 370Z».
Samsung vs Apple
Samsung used the problem of iPhone 4 for advertising its smartphone Galaxy S. The company began sending its new free Galaxy S phones popular Internet bloggers from England, who complained their iPhone 4 tweeted. Furthermore, the press was running advertising campaign, where the word Hello, for the letters L, signal quality icon is used.
BMW runs into Jaguar
The famous fake from Bentley
BMW vs Mercedes
In 2003, BMW won the Cannes Lions print where BMW X5 chasing the Mercedes ML.
Mercedes can also be fun to drive
Russia
Unfortunately, in the Russian advertising war, and specifically references in advertising the brand competitor, are prohibited by law. Even for the use of allusions to other people's brand company faces a fine for violating the law on advertising. However, a similar technique is often used in our country. Complaints competitor and proceedings invariably brings additional coverage in the media, the public's attention, and the viral effect. And the amount of the fine is usually immediately put into the advertising budget of the action.
So in January of this year in Moscow there was the outdoor advertising business newspaper "Vedomosti", a slogan which reads: "Businessmen do not decide anything until you read Vedomosti". Authors of advertising - the Russian news agency IQ Marketing.
In 2009 the company "Wimm-Bill-Dann", the owner of the brand "Miracle", complained to the FAS for the company Danone, which is placed in retail outlets Kazan (on price tags around their products) slogan "Do not hope for a miracle drink Danone».
In March 2004, a manufacturer of snacks "Kirieshki" Company "Siberian coast" placed in the Moscow subway posters with the slogan "These crackers crusts not call».
Eldorado vs Technosila
In all known example of "Eldorado vs Technosila" no indication of a competing brand. Chain stores "Eldorado" played on the location of the billboard creative and "Techno-Power." In the largest cities network "Technosila" encourages consumers to "not be a mug" and "not to buy expensive", and next to the "Eldorado", "agree" with a competitor, placing advertising the same product at a lower price.
"Moskovsky Komsomolets» vs «Komsomolskaya Pravda»
In 2007, in the advertising spat were seen newspaper "Moskovsky Komsomolets" and "Komsomolskaya Pravda».
Beeline MTS vs
Carl's Jr vs McDonald's
Last year, the network of Carls Jr (Carl's Jr), presented in St. Petersburg, eleven restaurants, has launched an advertising campaign in which pinned McDonald's.
The history of discovery in Moscow Sberbara shows rather than an attack on a competing brand, and the way to play on the fame and recognition of the existing bank. However, the owner of the bar claimed that they were in any case not borrowed a sign, but simply used the idea of contrast. Recall that after the negotiations with the representatives of Sberbank and obtain their official claims the owner decided to abandon the brand.
And one of the latest examples - recently the company "Unilever Rus" launched advertising "Knorr", which hinted at his rival Maggi. In the video twice said that it is necessary to prepare a "no magic", but in the end appeared yet and the slogan "This soup. No magic ».
Source: www.adme.ru
Companies do their best to damp reputation brand-rival.
Burger King vs McDonald's
War hamburgers: a good example that shows the eternal competition between Burger King and McDonald's.
Samsung vs LG
Samsung: «Be ready for a new Galaxy». LG: «Optimus G is here for you»
March 15, 2013 Samsung has introduced one of the most anticipated smartphone of the year. On the eve of the presentation of the company placed on a Times Square billboard announcing the event. South Korea's rival LG, outdoor advertising is now placed exactly 20 years on the boards Samsung, could not help but take advantage of the excitement surrounding the new smartphone Galaxy S4, to advertise its smartphone Optimus G. LG has updated its advertising, copying the style of the competition and offered to buy them a smartphone now.
Opposition fans of Apple products and its opponents is over, it seems, only if Apple will cease to exist, plus another 10 years in November of last year hit a public company took place in Korea and was paid a certain Mathias. On the poster, posted in bus shelters, shows the silhouettes of coffee cups and their price, which is determined by the difference in the name.
Axe vs Old Spice
Canadian Axe ads made fun of the popular phrase from the Old Spice ads with Isaiah Mustafa. After the successful Old Spice campaign with Isaiah Mustafa, a young and brash brand Axe dare to open confrontation. In Canada, there was a billboard with a sarcastic allusion to the opponent.
For men who prefer to be with a woman, not a horse.
BMW vs Audi
Among automakers regularly held with serious military battles, often initiated by other acts Audi: it would encroach on the Ferrari, then laugh at Lexus, Mercedes is a good night wish. But most of all goes to BMW, which always accepts the challenge of the opponent, leaving no attack unanswered.
Advertising automakers war has been going on for more than five years. It all started with a print BMW: auto giant "cute" congratulates Audi on winning the competition "Car of the Year 2006" in South Africa, signed a "Winner of the" 2006 World Car ».
Audi did not hide the resentment, making a return poster: "Congratulations to the BMW c victory in the" World Car "-2006. From six-time winner of the Le Mans race 24 Consecutive Hour (2000-2006) ».
The third in this story was not superfluous. Subaru announced that BMW and Audi - Well done, and win competitions, and argue beautifully, but the "Subaru", meanwhile, was the best in the International Engine 2006 (best engine).
In 2009, on the avenue Santa Monica in Southern California appeared billboard Audi A4 with a defiant slogan «Your move, BMW» / Your move, BMW.
April 10 by the creative agency Juggernaut Advertising, BMW struck a devastating blow back: right in front of the billboard Audi at the opposite side of the avenue appeared billboard BMW M3 with the slogan «Checkmate« / Mat. "Avenue Santa Monica is a kind of corridor between Beverly Hills and Santa Monica with a high traffic density, - says a representative of Santa Monica BMW Del Montell, Jr. - I saw a billboard calling Audi we just could not not take advantage of the unique geographical location and take the challenge ».
In Russia, Audi put pressure on sore spot competitor - an unsuccessful adaptation of the international slogan Freude ist BMW (Joy Is BMW). "Delight is ready for the future", "Rapture plays for high stakes" and "Delight creates champions" have been the subject of censure and sarcasm advertisers and fans of the brand in the network. "I am delighted at your Audi», it was written in the media.
"I am delighted at your Audi» was not just a publicity stunt, and a full sentence: the end of July it was possible to pass in the trade-in car brand BMW, to receive an extra 50 000 rubles and buy a new Audi A6.
Coca Cola vs Pepsi
It is impossible to imagine that the two major brand of soda lived peacefully. They are fighting all over: one tastier who wider range who steeper bank, one more advertisement, one peace of advertising. Not to mention the sales, of course.
From failures on the century-old battle flying head managers in their place come new generals with new plans and rush into battle. And we are following up this battle with the main grandstand. Both the main beverage in supermarkets are nearby, and whether, to what often rack stretches hand, depends on which side will move both companies.
In these battles, and engage consumers themselves, dividing into two opposing camps and actively steered their favorite brands in their desired direction. Did you know, for example, that hundreds of thousands of Americans served on Coca Cola to court, the company has returned to the old recipe? And what greater volume of bottles of Pepsi - is a tribute to the historical success of the Great Depression?
Attacks mainly Pepsi. As such, Coca Cola is not involved in this battle, occasionally drawing subtle restyling its centennial logo and watching as active in this sense Pepsi.
FedEx vs DHL vs UPS
Global freight company FedEx and DHL are constantly under pressure to each other and they pin up each other regularly. That DHL shine poster of the FedEx cargo transported in a container by DHL, the other way around.
In a series of commercials in 2004 from the agency Ogilvy & Mather DHL is very elegant, but just the "travelers" in all of its main competitors.
Nissan vs Audi and Porsche
Nissan's UK has launched a provocative campaign outer "How to beat the Germans" / »How to beat the Germans." In London travels white car Audi TT-S with an inscription on board "more expensive, slower and not as powerful as the Nissan 370Z». On the other London car - Porsche Cayman - says "My dream is to be as fast as the Nissan 370Z».
Samsung vs Apple
Samsung used the problem of iPhone 4 for advertising its smartphone Galaxy S. The company began sending its new free Galaxy S phones popular Internet bloggers from England, who complained their iPhone 4 tweeted. Furthermore, the press was running advertising campaign, where the word Hello, for the letters L, signal quality icon is used.
BMW runs into Jaguar
The famous fake from Bentley
BMW vs Mercedes
In 2003, BMW won the Cannes Lions print where BMW X5 chasing the Mercedes ML.
Mercedes can also be fun to drive
Russia
Unfortunately, in the Russian advertising war, and specifically references in advertising the brand competitor, are prohibited by law. Even for the use of allusions to other people's brand company faces a fine for violating the law on advertising. However, a similar technique is often used in our country. Complaints competitor and proceedings invariably brings additional coverage in the media, the public's attention, and the viral effect. And the amount of the fine is usually immediately put into the advertising budget of the action.
So in January of this year in Moscow there was the outdoor advertising business newspaper "Vedomosti", a slogan which reads: "Businessmen do not decide anything until you read Vedomosti". Authors of advertising - the Russian news agency IQ Marketing.
In 2009 the company "Wimm-Bill-Dann", the owner of the brand "Miracle", complained to the FAS for the company Danone, which is placed in retail outlets Kazan (on price tags around their products) slogan "Do not hope for a miracle drink Danone».
In March 2004, a manufacturer of snacks "Kirieshki" Company "Siberian coast" placed in the Moscow subway posters with the slogan "These crackers crusts not call».
Eldorado vs Technosila
In all known example of "Eldorado vs Technosila" no indication of a competing brand. Chain stores "Eldorado" played on the location of the billboard creative and "Techno-Power." In the largest cities network "Technosila" encourages consumers to "not be a mug" and "not to buy expensive", and next to the "Eldorado", "agree" with a competitor, placing advertising the same product at a lower price.
"Moskovsky Komsomolets» vs «Komsomolskaya Pravda»
In 2007, in the advertising spat were seen newspaper "Moskovsky Komsomolets" and "Komsomolskaya Pravda».
Beeline MTS vs
Carl's Jr vs McDonald's
Last year, the network of Carls Jr (Carl's Jr), presented in St. Petersburg, eleven restaurants, has launched an advertising campaign in which pinned McDonald's.
The history of discovery in Moscow Sberbara shows rather than an attack on a competing brand, and the way to play on the fame and recognition of the existing bank. However, the owner of the bar claimed that they were in any case not borrowed a sign, but simply used the idea of contrast. Recall that after the negotiations with the representatives of Sberbank and obtain their official claims the owner decided to abandon the brand.
And one of the latest examples - recently the company "Unilever Rus" launched advertising "Knorr", which hinted at his rival Maggi. In the video twice said that it is necessary to prepare a "no magic", but in the end appeared yet and the slogan "This soup. No magic ».
Source: www.adme.ru
