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Advertising War Audi and BMW - the full story
Many vkurse running advertising war between BMW and Audi, but few remember how it all began) will try to fix it
Advertising war was declared it BMW back in 2003. The first attack was made by the company's Mercedes:
BMW X5 hungry cheetah hunting for zebra Mercedes ML
Next was the following:
"Mercedes, too, can give pleasure»
Then it was the turn of other
"Shark" attack the jaguar:
The stiff British, on the brink of survival, decided to leave a shot unnoticed.
New advertising attack victim was an old rival - Audi:
It all started with a print BMW: auto giant "cute" congratulates Audi on winning the competition "Car of the Year" -2006 in South Africa, signed the "Winner" Machine World »-2006.
Such audacity Audi could not leave unanswered:
Audi did not hide the resentment, making a return poster: "Congratulations to the BMW c victory in the competition" Peace Machine "-2006. From six-time winner of the Le Mans race 24 Consecutive Hour (2000-2006). »
Perhaps all this would have limited, but in this war decided to intervene, and other manufacturers, Subaru:
The third in this story was not superfluous. Subaru announced that BMW and Audi - Well done, win beauty contests, but the "Subaru", meanwhile, was the best in the International Engine 2006 (best engine).
But the most substantial response has been given by the same English:
Translate and comment on the poster Bentley, silently put a fat point in this amusing argument, I think, is not required.
Since then, the war has subsided somewhat, while in 2007, Audi introduced the Russian market a modern innovation - Russified GPS-navigator:
In response, the entire advertising Army BMW is not without reason, said: "While others were transferred to navigate, we have done the best engine in the world».
Audi responded to advertising their brand-wheel drive quattro:
"That's what happens when you do not have quattro»
BMW has the opportunity to respond quickly: "That's what happens when you have a quattro»
In 2009, advertising became more daring and nepolikorrektnymi - to the delight of fans.
Another round of confrontation marked by the release of the US billboard Audi since calling the slogan "Your move, BMW!":
Of course, BMW's advertisers could not go unanswered. Enlisted the help of a local advertising agency Juggernaut Advertising, BMW is doing the same, "The Knight" by posting your BMW M3 billboard with the slogan «Checkmate» (Checkmate) directly in front of the shield Audi at the opposite side of the street.
One could only guess that it will be able to come up with Audi, but that the response will follow, no one doubted. Although the Bavarian manufacturers have long passed on the person, I imagine that the opponent's counterattack would be so, "audacious", hardly anyone could have imagined. Moreover, it is addressed to the marketers rather than the consumers.
This time on a billboard depicted pride Audi - R8, and next pripisochku 'Time to check your luxury badge. It may have expired. '(Time to check your' luxury '. Perhaps it's gone)
It should be recognized that the R8 - is bold and daring decision that M3 fight will not be easy.
However, we will wait for a response BMW.
On the video front, too, everything is fun.
First, BMW introduced a creative video, did not hesitate to openly showcased the logo of a competitor.
The Audi can not jump, as in the BMW!
Audi was quick to respond - a new video more straightforward.
BMW vs Porsche
Another provocative video Audi
BMW vs Audi
Christmas advertising Infiniti vs BMW
An ordinary consumer can seem like a warring brands are ready to tear each other's throats, but in reality this confrontation devoid of every kind of malice. On the contrary, there is lightness, enthusiasm and subtle humor. In the end, winning the fight for the attention of the buyer generates creatives, the level of exposure is much stronger than regular advertising. There are no losers - their share of the glory and attention snip off each. "Friendly promotional party in chess", I think it can be called so.
Advertising war was declared it BMW back in 2003. The first attack was made by the company's Mercedes:
BMW X5 hungry cheetah hunting for zebra Mercedes ML
Next was the following:
"Mercedes, too, can give pleasure»
Then it was the turn of other
"Shark" attack the jaguar:
The stiff British, on the brink of survival, decided to leave a shot unnoticed.
New advertising attack victim was an old rival - Audi:
It all started with a print BMW: auto giant "cute" congratulates Audi on winning the competition "Car of the Year" -2006 in South Africa, signed the "Winner" Machine World »-2006.
Such audacity Audi could not leave unanswered:
Audi did not hide the resentment, making a return poster: "Congratulations to the BMW c victory in the competition" Peace Machine "-2006. From six-time winner of the Le Mans race 24 Consecutive Hour (2000-2006). »
Perhaps all this would have limited, but in this war decided to intervene, and other manufacturers, Subaru:
The third in this story was not superfluous. Subaru announced that BMW and Audi - Well done, win beauty contests, but the "Subaru", meanwhile, was the best in the International Engine 2006 (best engine).
But the most substantial response has been given by the same English:
Translate and comment on the poster Bentley, silently put a fat point in this amusing argument, I think, is not required.
Since then, the war has subsided somewhat, while in 2007, Audi introduced the Russian market a modern innovation - Russified GPS-navigator:
In response, the entire advertising Army BMW is not without reason, said: "While others were transferred to navigate, we have done the best engine in the world».
Audi responded to advertising their brand-wheel drive quattro:
"That's what happens when you do not have quattro»
BMW has the opportunity to respond quickly: "That's what happens when you have a quattro»
In 2009, advertising became more daring and nepolikorrektnymi - to the delight of fans.
Another round of confrontation marked by the release of the US billboard Audi since calling the slogan "Your move, BMW!":
Of course, BMW's advertisers could not go unanswered. Enlisted the help of a local advertising agency Juggernaut Advertising, BMW is doing the same, "The Knight" by posting your BMW M3 billboard with the slogan «Checkmate» (Checkmate) directly in front of the shield Audi at the opposite side of the street.
One could only guess that it will be able to come up with Audi, but that the response will follow, no one doubted. Although the Bavarian manufacturers have long passed on the person, I imagine that the opponent's counterattack would be so, "audacious", hardly anyone could have imagined. Moreover, it is addressed to the marketers rather than the consumers.
This time on a billboard depicted pride Audi - R8, and next pripisochku 'Time to check your luxury badge. It may have expired. '(Time to check your' luxury '. Perhaps it's gone)
It should be recognized that the R8 - is bold and daring decision that M3 fight will not be easy.
However, we will wait for a response BMW.
On the video front, too, everything is fun.
First, BMW introduced a creative video, did not hesitate to openly showcased the logo of a competitor.
The Audi can not jump, as in the BMW!
Audi was quick to respond - a new video more straightforward.
BMW vs Porsche
Another provocative video Audi
BMW vs Audi
Christmas advertising Infiniti vs BMW
An ordinary consumer can seem like a warring brands are ready to tear each other's throats, but in reality this confrontation devoid of every kind of malice. On the contrary, there is lightness, enthusiasm and subtle humor. In the end, winning the fight for the attention of the buyer generates creatives, the level of exposure is much stronger than regular advertising. There are no losers - their share of the glory and attention snip off each. "Friendly promotional party in chess", I think it can be called so.
