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Advertising Battle
Earlier this year, on the Avenue Santa Monica in Southern California appeared billboard Audi A4 with a defiant slogan «Your move, BMW» / Your move, BMW.
April 10 by the creative agency Juggernaut Advertising, BMW struck a devastating blow back: right in front of the billboard Audi at the opposite side of the avenue appeared billboard BMW M3 with the slogan «Checkmate» / Mat.
"Avenue Santa Monica is a kind of corridor between Beverly Hills and Santa Monica with a high traffic density, - says a representative of Santa Monica BMW Del Montell, Jr. - I saw a billboard calling Audi we just could not not take advantage of the unique geographical location and take the challenge ».
www.adme.ru
From the archive:
It all started with BMW. In mid-2006, she placed in the press here is a provocative layout
Translation:
"Congratulations to Audi, which has become the best car of 2006 in South Africa
From the holder the status of "The best (in the world) Machine 2006"
PR-schiki Audi does not have to wait long, and soon appeared in the press such advertising:
Translation: "Congratulations to the BMW, which was the best car in 2006
From six-time consecutive winner of the day-night race Le Mans 2000-2006 gg. "
So maybe everything would have ended, but then came the Subaru, which decided, apparently, to attract the attention of the public, in the wake of an advertising war.
Its layout:
»Translation (adapted):" We are pleased for BMW and Audi, who have won the car "beauty contests".
From the producer of the world's best engines according to 2006 »
After that you would expect adherence to the "action" and other manufacturers, the benefit of rank and regalia in the car business completely.
But ahead of all the ads, after which continue IMHO pointless.
April 10 by the creative agency Juggernaut Advertising, BMW struck a devastating blow back: right in front of the billboard Audi at the opposite side of the avenue appeared billboard BMW M3 with the slogan «Checkmate» / Mat.
"Avenue Santa Monica is a kind of corridor between Beverly Hills and Santa Monica with a high traffic density, - says a representative of Santa Monica BMW Del Montell, Jr. - I saw a billboard calling Audi we just could not not take advantage of the unique geographical location and take the challenge ».
www.adme.ru
From the archive:
It all started with BMW. In mid-2006, she placed in the press here is a provocative layout
Translation:
"Congratulations to Audi, which has become the best car of 2006 in South Africa
From the holder the status of "The best (in the world) Machine 2006"
PR-schiki Audi does not have to wait long, and soon appeared in the press such advertising:
Translation: "Congratulations to the BMW, which was the best car in 2006
From six-time consecutive winner of the day-night race Le Mans 2000-2006 gg. "
So maybe everything would have ended, but then came the Subaru, which decided, apparently, to attract the attention of the public, in the wake of an advertising war.
Its layout:
»Translation (adapted):" We are pleased for BMW and Audi, who have won the car "beauty contests".
From the producer of the world's best engines according to 2006 »
After that you would expect adherence to the "action" and other manufacturers, the benefit of rank and regalia in the car business completely.
But ahead of all the ads, after which continue IMHO pointless.
