Sponsored battle

Next was the following:



"Mercedes, too, can be fun»
Then it was the turn of other
"Shark" jaguar attacks:



Prim British, teetering on the brink of survival, decided to leave prick unattended.
The latest victim of the attack was the longtime advertising competitor - Audi:
It all started with a print BMW: auto giant "cute" congratulates Audi for winning the competition "Car of the Year" -2006 in South Africa, to sign a "Winner of the" car of the world »-2006.



Such insolence Audi could not leave unanswered:



Audi did not hide resentment, making a return poster: "Congratulations to the BMW c won the" world car "-2006. From six-time winner of the race Consecutive Le Mans 24 Hour (2000-2006). »
Perhaps all this would have limited, but in this war decided to intervene and other manufacturers, Subaru:



The third in this story was not over. Subaru announced that BMW and Audi - Well done, win beauty contests, but the "Subaru", meanwhile, became the best in the International Engine 2006 (best engine).
But the most solid answer was given by the same English:



Translate and comment poster Bentley, silently put a fat point in this amusing argument, I think, is not required.
Since then, the war has subsided a bit, until in 2007, Audi introduced the Russian market modern innovation - Russified GPS-navigator:



In response, the whole army of BMW advertising is not without reason, said: "While others were transferred to navigate, we made the best engine in the world».



Audi responded to promote his brand-wheel drive quattro:



"That's what happens when you do not have quattro»



At BMW soon have the opportunity to say, "That's what happens when you have a quattro»
In 2009, advertising became more daring and nepolikorrektnymi - to the delight of fans.
Another round of confrontation in the United States was marked by the release of a billboard with a defiant Audi slogan "Your move, BMW!":



Of course, the advertisers of the BMW could not go unanswered. Enlisted the help of a local advertising agency Juggernaut Advertising, BMW makes the same "The Knight" by posting your BMW M3 billboard with the slogan «Checkmate» (Checkmate) directly in front of the shield Audi on the opposite side of the street.



One could only guess that it will be able to come up with Audi, but that the answer will follow no one doubted. Although the Bavarian manufacturers have long passed on the person, imagine that the opponent's counterattack would be so "impudent" hardly anyone could have imagined. Moreover, it is addressed to the marketers rather than consumers.



This time on a billboard Audi portrayed his pride - R8, and next pripisochka 'Time to check your luxury badge. It may have expired. '(Time to check your' luxury '. Perhaps it's gone.)
It should be recognized that the R8 - is bold and daring solution that M3 fight will not be easy.
However, we will wait for a response BMW.
Video Advertising:
BMW first introduced the creative video, did not hesitate to openly showcased the logo of a competitor.