Dance on the ceiling was removed without the use of special effects

For Spanish beer Mahou Premium Light rented movie in which disproved the law of terrestrial gravity. This beers Mahou contains 35% fewer calories than the regular beer, and the agency El Laboratorio expected to offer customers the ease of life and the concept of his own body with a rather unexpected ekzekyushenom.

The slogan «Coming Up?» («Rise?") Is embodied in 45 and seconds video "Easier world", in which two dancers are dancing on the floor, walls and ceiling of the room, creating an impression of lightness and the complete absence of the laws of physics in the world.

Directed by Nico Caicoya of Agosto assures us that no special effects and post-production complex in the video is not. All the 45 seconds are almost one static shot, taken with the camera attached to a rotating wall of the room, specially built for the filming.

Dowry is the atmosphere of ease and soundtrack - composition group Lost Fingers.

Download video clip or view a list of the creative team

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• March 12, 2009
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