The bright and dark sides of Russian videoprodakshena
But the future videoprodakshena our experts see in bright colors. One of the most positive trends can be considered as alleviating the issue of the budget. These same experts consider expanding market directors and the emergence of new technologies we have.
The questions about the site videoprodakshene in Russia answered:
Jaroslav Nuwara , CEO BUZZ Production; Anna Dashkevich , executive producer Actionfilm; Dmitry Jurkov , the general director of the studio Dago; Alexander Farber , the general producer Park Production; Cyril Obukh , an independent consultant
What is the area of responsibility Productions?
Jaroslav Nuwara, CEO BUZZ Production:
Intergalactic question. Area of Responsibility Productions begins on the choice of the director, a qualifying shoot videos, passes through the writing of their alleged the Treatment and ends the process of production and delivery of video to the client.
blockquote> Jurkov Dmitry, CEO of the studio Dago:
is nothing new, the production of commercials by order of the advertising agency.
blockquote> Alexander Farber, general producer of the Park Production:
First of all, if the Agency has not made a decision before the announcement of the tender, selection of key
creative artists of the project: first of all - the director, the production often wins the tender, offering the "exact" director whose work corresponds to the representation of the Agency and the Client on the level and the visual language of the future work.
Selection of all other key personnel - it is imperative that the project team did
like-minded professionals who understand each other perfectly.
Selection of the optimal logistics for the future of the project, allowing the highest quality
as soon as possible to meet the minimum budget. Such is the winged formula turned out!
That's what always waiting Productions from all agencies and clients!
blockquote> Cyril Obukhov, Independent Consultant:
You know, good service brands should not limit the scope of its services.
I've encountered several kinds prodakshenov. There are those that are narrowly specialized in some area, and there are a consummate professional, artisans in the most honorable sense of the word. This, for example, NADA Film in Spain that make unique arrangements for the demonstration of the product - chocolate, yogurt, juices, etc. There are those who understand how Productions producing and capable of a creative idea to pick yourself a suitable director, operator, photographer and other talents. And finally, there are those that can efficiently and smoothly build a manufacturing process, to organize all the parties involved.
blockquote> Why did the Russian Productions can not provide such ekzekyushn as Western?
Jaroslav Nuwara, CEO BUZZ Production:
By itself, the question is based on the illusions of the level of Western Productions. He, too, is very different. Although in general it is definitely higher. But let's not forget that the Russian industry in 13-14 years old, and she went through two crises during this period.
Despite this, we have producers and camera crews who work on a good European level.
Although, of course, the overall low level of the professional staff and the difference of mentalities makes itself felt.
blockquote> Anna Dashkevich, executive producer Actionfilm:
This is a question that you can answer the question: Why is not it in Russia, as in Europe ?? In Russia, different from any production of the same Europe. And, unfortunately, not for the better. On the other hand, and budgets are lower than those of Europe.
blockquote> Jurkov Dmitry, CEO of the studio Dago:
About the fact that our Productions can not provide the same ekzekyushen how Western it seems, though - otherwise the foreign agencies, we went to shoot commercials, and it happens very rarely. But I think this level somehow corresponds to the entire advertising industry. At festivals winning videos based on the unusual and outstanding advertising ideas Productions plays in this, in general, not a very big role, which is why the prize is awarded
advertising agency, and not, for example, the director. Perhaps you are aware that at international festivals do not have much success. Thus both our agency and probably both clients and Productions something they can not provide. We must all rise together.
blockquote> Alexander Farber, general producer of the Park Production:
I think that may already!
blockquote> Cyril Obukhov, Independent Consultant:
My sincere belief that the entire creative process in this country suffers from a lack of culture and lack of handicraft skills, which for decades have dropped out of the system of values of the Soviet country. Yes, there are many people who have an innate taste, but to be able to appreciate the art and be able to produce it are two big differences. So nobody's fault in this, and we will develop with time at the necessary skills.
blockquote> What is the difference between Russian and Western film director? In some cases, necessarily need a Western filmmaker?
Jaroslav Nuwara, CEO BUZZ Production:
The director - trade, which is based on personalities. Two identical does not happen. In this contrast. )
But seriously, it's probably in the level of detail of the project and the amount of time it devotes to the preparation and production. And, of course, experience in the high-level projects.
blockquote> Jurkov Dmitry, CEO of the studio Dago:
In Russia, the account goes on tens in the world - tens of thousands. And in the movie, and in advertising - normally that is the outstanding one in a hundred who came into this profession and working in it. This is so the theory, but when it comes to a particular clip, do not think about Russia or the West, needed a director who will do the job well.
blockquote> Alexander Farber, general producer of the Park Production:
First of all, the difference is that the advertisements in the West remove more than 60 years, and we have measured the age of less than 20.Sootvetstvenno profession of director of advertising in the West and in our country. Accordingly, there is an enormous difference in the approach to advertising education, its traditions and culture. As a result, a decent age profession, its tradition and prestige in every Western country are working in conditions of severe competition, thousands of filmmakers advertising. Development of the market and competition, in addition, defines a clear specialization, "roles" in which each of them is able to sell yourself.
In our country, young and cynical 30 directors, most of whom are talented self-taught, having no special education, "derbanit" up to 70% of the market orders, speaking in the role of spetsilista for "diapers", and tomorrow on the "glamor". That is the main difference and the main problem.
West director necessarily need, for example, video about the car. Well, no that our culture and take nowhere. Cars country has not yet released! All in good time. And there are reasons for the genre invitations Western typed a dozen other director.
blockquote> Cyril Obukhov, Independent Consultant:
Definitely can not answer, because it depends on the individual. We have, of course, a lot of nuggets and talented individuals, and to the west is highly developed vocational education and craft, which can often compensate for the lack of talent.
What the director is needed is always a matter of expediency, ie, one whose data are most suitable for a particular job and the team. And not the fact that any Western director better than any Russian. Moreover, those Western producers, who are sometimes unable to load in a compressed Russian terms (after all, we have after 70 years of planned economy, no one does not want to flatly plan), are far from ideal.
Any specific survey, for example, animals in which one can not do without Western director.
blockquote> What is the difference between now and prodakshenom prodakshenom 10-15 years ago?
Jaroslav Nuwara, CEO BUZZ Production:
The system administration and the professionalism of the participants.
blockquote> Anna Dashkevich, executive producer Actionfilm:
The difference is colossal. Now it Productions, and 10-15 years ago they were "shooting advertising clip," that's how it was called. Well, it looks the same, respectively.
blockquote> Jurkov Dmitry, CEO of the studio Dago:
15 years ago, anyone could declare himself a director, art director, copywriter, producer. For example, I have declared himself a producer.
blockquote> Alexander Farber, general producer of the Park Production:
There were a variety of new technologies and techniques. That is great rose qualifications gained great experience.
blockquote> Cyril Obukhov, Independent Consultant:
In the experiment, the approach and the production base.
blockquote> How long do you estimate our production can reach the world level?
Anna Dashkevich, executive producer Actionfilm:
We again come back to the same thing: when we have in Europe. Even when all-everything will work perfectly, all the same - or dressing room is rather dirty, impolite, or lighter, or something else is the same in Russian will come out. At the same time we must pay tribute to the "creator" - artists, directors, cameramen, the best of them work on a good international level.
blockquote> Alexander Farber, general producer of the Park Production:
Our best teams are working on an international level. Just a few of them.
blockquote> Cyril Obukhov, Independent Consultant:
To me it is not a vector of development. This is a very general definition. It seems to me that the need to strive to develop two areas: aesthetic and service. The illusion is that many say "under the existing budget, we never Razov." Yes, let prodakshenu least 400-500 thousand in the movie, and it does not affect either the aesthetics of the product or at the level of the production process. The ability to provide for all and to plan, discipline, respect for yourself and the people, the inability to beget inharmonious and ugly product - it's in the blood, and certainly not a linear dependence on the amount of money spent. Professionalism is acquired by long and painstaking work, including on the bugs, so it all depends on the dedication and desire to develop their craft.
blockquote> Do you need prodakshenu established filmmakers? Why?
Jaroslav Nuwara, CEO BUZZ Production:
I think not. This makes Productions biased and increases the overhead of the studio.
blockquote> Anna Dashkevich, executive producer Actionfilm:
I think that we need. It is very convenient and production, and creatively. The main thing - not to become a director prodakshenom. :-))
blockquote> Jurkov Dmitry, CEO of the studio Dago:
As anyone.
blockquote> Alexander Farber, general producer of the Park Production:
They offer the advantage prodakshenu, sell them. In the case of a demand directed and promoted Productions, this scheme mutually beneficial.
blockquote> lokeyshn: where to take the summer and winter winter summer?
Jaroslav Nuwara, CEO BUZZ Production:
With the summer there are lots of options for different prices, but with winter harder. The most reliable - in the pavilion and imagebank.
blockquote> Anna Dashkevich, executive producer Actionfilm:
usually seek summer in winter. Winter summer shoot rare as a whole winter shoot less than the summer, but the winter, the snow is always there in the mountains (for example, the nearest - Krasnaya Polyana, Elbrus), and a winter shoot often with the help of "snowman" and artificial snow and geniuses of computer graphics on lokeysheny travel infrequently. Summer winter shoot in many places - in Thailand, Cyprus, India, South Africa, the Arab countries. It depends on what kind of summer looking for: whether tropical, desert, ocean, palm trees, etc. These pictures not hard to find. It is more difficult to find summer midland-birches, meadows, glades. This may be Slovenia, Majorca, Portugal (continental part), sometimes Crimea.
blockquote> Jurkov Dmitry, CEO of the studio Dago:
Who is most effectively Argentina and India - in the sense of "summer in winter».
blockquote> Alexander Farber, general producer of the Park Production:
Or in the hall or in another hemisphere.
blockquote> Why Russian advertising is not impressive achievements at festivals?
Jaroslav Nuwara, CEO BUZZ Production:
Because in Russia virtually no experience of the festival publicity. I think that the approach to the development and production of conventional advertising and festival, and their objectives are different. The customers did not have such needs and ambitions of some advertising agencies were not enough.
Everything is just starting to emerge. And the first results including.
blockquote> Alexander Farber, general producer of the Park Production:
Customers do not buy the idea of the festival. So say the Agency and Creative. Agency can not sell the idea of the festival. So say the skeptics. Creative ideas are not razrozhaetsya festival, say the skeptics, and the same client. In general, cumulative reasons.
blockquote> Cyril Obukhov, Independent Consultant:
Because it is - the only thing that seems to be driven by the Russian advertising. Paradox. You know, there is a philosophical reflection on the fact that if a person always asks sky money, he never let them get. After asking for money, he could not help mentally daily states the fact: "I have no money," and the whole existence happy to help him in this. When around the table all thought is directed only at how to make the Cannes movie, it will never happen, because, thank God, from art, as in love, still no formula that can be calculated are those of matter, which can only be comprehend.
On the other hand, advertising is completely application product which can not be beautiful without inner beauty of the brand - the subject of advertising, be it parties and politicians, cafes and restaurants, hotels and clubs, goods and services - that our society is able to create. After all, look at any more or less valuable and harmonious and has a brand advertising even more beautiful in our country.
blockquote> What is the latest movies, Russian and Western, made the greatest impression on you?
Jaroslav Nuwara, CEO BUZZ Production:
It is like commercials that takes Artur Novikov. Just I do not know how to classify them: as the Russian or western. ))
blockquote> Anna Dashkevich, executive producer Actionfilm:
From Western Snickers, but not the last, but one in which the hero is flying in the tunnel and at the same time gives way to grandmother crossing the road. Lots of good graphics, good creative idea, execution, we have video and rhythm and style. Last Snickers like much less, a lot of graphics, overloaded. From Russian Inspiration (chocolate) with Tsiskaridze and Lukoil "Desire" (fuel EKTO).
blockquote> Alexander Farber, general producer of the Park Production:
Many times a week lowered his hands after another demo otsmotren western director.
Five minutes later releases.
Ambition is - then catch up!
blockquote> Cyril Obukhov, Independent Consultant:
I am not a collector of movies and do not watch the commercials for the love of art. So here is my outlook is rather narrow and old-fashioned. However, from last year's Cannes I most liked videos Honda, and especially the "Diesel", Viagra, Adidas, advertising Thai Bank and the wonderful campaign of the 5-minute video of Thai products for the face with vitamin E.
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