469
Super !! Young & amp; Rubicam grow in the garden tools. Gold Clio Awards for special effects
Roller «Arboretum» («Arboretum») established Young & Rubicam Chicago for the garden areas of Sears, won gold at the recent Clio Awards 2007.
Minute spot opens frames garden filled with ordinary life: birds, beetles, snails, frogs. And suddenly the garden begins to bloom, though not the usual flowers and plants in the form of a line of garden products from Sears: tool kits, drills, shears, lawn mowers and parasols. Tagline: «Bring Your Yard To A Life» - «Bring your garden».
The goal of a huge team behind the roller, show details of the garden close-up, most harmoniously fit the shape, size and texture of each product by Sears in existing plants. The agency says that all effects are based on the nature of natural plants.
Kim Mohan, senior producer, Y & R: «If the proposed Sears to introduce the product in the movie it was impossible to pass naturally through the plant, it was rejected. By the way, did you notice that the petals of water lilies actually shovel? At Sears, we did not say that they want to show a shovel, but they look great. They are "in the subject." The shape and thickness of the shovel even correlate with what can be found in the petals of lilies ».
Especially for shooting video was lined garden, which were taken almost all the shots. Only one scene - with red umbrellas - was filmed on lokeyshene.
Agency: Young & Rubicam Chicago
Creative Director: Nancy Hannon, Mark Figliulo
Art Director: Isabella Ferreira, Mark Figliulo
Copywriter: Pete Figel, Ryan Ebner
Agency Producer: Kim Mohan, Matt Bijarchi
Production: MJZ, Los Angeles
Director: Rupert Sanders
Director of photography: Chris Soos
Executive producer: Lisa Rich
Producer: Kim Shapiro
Editing company: The White House, Los Angeles
Editor: Neil Smith
Visual effects: Method Studios, Los Angeles
VFX producer: Rich Rama
CG creative director: Laurent Ledru
Lead 2D VFX artist: Cedric Nicolas
CG technical supervisor: Gil Baron
3D VFX artists: Chi-Wei Hsu, Chris Smallfield, Dan Dixon, John Baker, Marco Iozzi, Pasha Ivanov, Reza Rasou, Scott Metzger, Seong Joon Lee
Technical director: Andrew Bell
VFX Executive Producer: Neysa Horsburgh
Head of production: Sue Troyan
Production designer / art director: James Chinlund
Previsualization: Halon Entertainment
Colorist: Beau Leon, The Syndicate
Music: Greg Reeves, Cordovan Music
Sound designer: Brian Emrich.
Sound engineer: Shawn Ballman
Sound Company: Soundslave
via adme.ru
Minute spot opens frames garden filled with ordinary life: birds, beetles, snails, frogs. And suddenly the garden begins to bloom, though not the usual flowers and plants in the form of a line of garden products from Sears: tool kits, drills, shears, lawn mowers and parasols. Tagline: «Bring Your Yard To A Life» - «Bring your garden».
The goal of a huge team behind the roller, show details of the garden close-up, most harmoniously fit the shape, size and texture of each product by Sears in existing plants. The agency says that all effects are based on the nature of natural plants.
Kim Mohan, senior producer, Y & R: «If the proposed Sears to introduce the product in the movie it was impossible to pass naturally through the plant, it was rejected. By the way, did you notice that the petals of water lilies actually shovel? At Sears, we did not say that they want to show a shovel, but they look great. They are "in the subject." The shape and thickness of the shovel even correlate with what can be found in the petals of lilies ».
Especially for shooting video was lined garden, which were taken almost all the shots. Only one scene - with red umbrellas - was filmed on lokeyshene.
Agency: Young & Rubicam Chicago
Creative Director: Nancy Hannon, Mark Figliulo
Art Director: Isabella Ferreira, Mark Figliulo
Copywriter: Pete Figel, Ryan Ebner
Agency Producer: Kim Mohan, Matt Bijarchi
Production: MJZ, Los Angeles
Director: Rupert Sanders
Director of photography: Chris Soos
Executive producer: Lisa Rich
Producer: Kim Shapiro
Editing company: The White House, Los Angeles
Editor: Neil Smith
Visual effects: Method Studios, Los Angeles
VFX producer: Rich Rama
CG creative director: Laurent Ledru
Lead 2D VFX artist: Cedric Nicolas
CG technical supervisor: Gil Baron
3D VFX artists: Chi-Wei Hsu, Chris Smallfield, Dan Dixon, John Baker, Marco Iozzi, Pasha Ivanov, Reza Rasou, Scott Metzger, Seong Joon Lee
Technical director: Andrew Bell
VFX Executive Producer: Neysa Horsburgh
Head of production: Sue Troyan
Production designer / art director: James Chinlund
Previsualization: Halon Entertainment
Colorist: Beau Leon, The Syndicate
Music: Greg Reeves, Cordovan Music
Sound designer: Brian Emrich.
Sound engineer: Shawn Ballman
Sound Company: Soundslave
via adme.ru
At TBWA \ Chiat \ Day NY tasted the rainbow: singing live rabbits and beard in advertising Skittles
The bright and dark sides of Russian videoprodakshena