At TBWA \ Chiat \ Day NY tasted the rainbow: singing live rabbits and beard in advertising Skittles

TBWA \ Chiat \ Days New York continues to collect prestigious awards for his television campaign for Skittles. Series unusual rollers was awarded the golden statuette at the prestigious Clio Awards 2007. A couple of weeks before your "golden" Respect the agency received from the ADC Cube.

The campaign, which so impressed the eminent jury consists of four rollers. Each of them represents a variety of life and not a situation swirling around rainbows and Skittles.

The spot "Transaction" the man changes his pack of chocolates on a singing rabbit. He understands that he has missed only when it's too late to change anything.





In the video "Beard", marked in the rating "The most memorable ads of 2006" of the magazine Business Week, in the interview to the HR manager comes very unusual candidate. He uses his elegant beard, like a third arm.





Cynical "reality" shows in the history of "cloud." The guy trying to sell Skittles at an incredibly high price - $ 300. "Something you do not like? - He asks calm, like a boa constrictor, an elderly seller. - You can go to any nearest store ».





Last story - of the original builders, which is a fantastic way to eliminate the Skittles-leak in the ceiling.





The familiar slogan "Try the rainbow", which, by the way, for 15 years, is preceded by changing depending on the scene calls: "Take care of the rainbow," "Share the rainbow", "Rate rainbow", "Catch the rainbow».

via adme.ru

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