See their football. Rosgosstrakh launched a series of commercials the title sponsor of the Russian Football Championship

Agency «POV» has created a series of commercials for the title sponsor of the Russian football championship of "Rosgosstrakh" .Iznachalno the agency had a task to remove a 20-second spot. However, in the process, a whole three-part story. During the work on installation and graphics 3 roller 20 to become a roller 3 for 25 seconds. According to the creators of the campaign, a lot of effort has been thrown on the right choice of the director. It has been reviewed by many foreign and domestic candidates. As a result, the choice fell on the Ukrainian director Artur Novikov.

Shooting movies performed in a very strict time frame: 3 days from 6-30 am until dark. In addition, the April weather in Moscow is not satisfied the director and the crew moved to Kiev, the stadium "Dynamo". The work has involved mass meeting of 700 people.

As the operator was invited by Jan Hoffman of Germany. He had to work hard to combat with Ukrainian twilight, which now and then attacked at the most inopportune moment. Thanks to the wonders of camera skill, change the lighting in the trailers are not noticeable.
The rollers used in the Belarusian music group Drum Extasy.









OJSC "Rosgosstrakh»
Minasbekyan Rafael M. - Head of Unit Strategic Business Development and Communications, Deputy Director General

Paul Sanka - Chief Specialist of the Department of Marketing Communications

Saralidze Vadim - Head of Marketing Communications

Agency «POV»:
Jasinski General Director Anatoly
Alexei Klimov Creative director
Volodin Alice Art director
Pavel Gorelov Project Coordinator

Productions «Buzz»:
Artur Novikov - Director
Jan Hoffman - operator
Belkin Jaroslav - Producer
Productions in Kiev - «Anomaly film»

via adme.ru