No unnecessary movements: lazy genius in advertising Brylcreem Bashny.Net

One of the main biases of young guys: laying it difficult chore, and the first time no one turns out. The agency WCRS attempts to persuade sophisticated audiences, presenting the campaign for the line of tools Effortless Brylcreem.Insayt campaign built on the reluctance of the guys for a long time messing with hair. The main message of integrated communications - with Brylcreem easily bring your hair in order.

To engage the target audience in the agency came up with the online competition of tricks. The winner is the protagonist of the advertising campaign of the brand. Clear favorite competition was the young English comedian and juggler Sam Veale.






On the basis of his "performances" and the TV spot was created, presented in the British national broadcast.

It is the life of those who choose Brylcreem. This smart guys who want to make their lives as comfortable and do not feel sorry for it neither the strength nor the time nor imagination nor talent.



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