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Bond, Fredrik Bond. The director, who makes our brains to think
International director of Swedish origin Fredrik Bond is not so well known, and his name was not at the hearing, such as, for example, the name of Frank Baggio, Daniel Kleinman and Noam Murro.
It does not deal with the odious project noisy publicity, he just 8 years takes excellent videos, getting annual Cannes Lions, Clio, BTAA and other awards. Rollers Fredrik Bond, perhaps, can be described in one word - this is the word «smart» in the value is not appearance, but intelligence. His videos are smart, curious and makes us think. And besides Bond is no stranger to humor.
His career Fredrik Bond began as a photographer. In addition, he was an editor at the Swedish TV Channel 1, and from there he went on his first world tour, where he first tried his hand as a director. Returning, inspired a new business, he decided to organize their own small production - filming shorts and little rollers. A film about photographer David Sims for the next intelligent design Levi's. Then he noticed the authoritative magazine Shots, wrote about it in the New Directors section and prophesied shy Swede bright future.
Since then (it was 1999), and away we go ... This site contains material only a small part of his work - in our opinion, the most interesting and worthy of our readers.
Next work for Absolut Bond happened soon enough. Absolut launched in May 2007, a new global advertising campaign «In An Absolute World». Prints and commercials, in the usual humorous and provocative intellectual work style, depict how things work in some of the worlds Absolut.
The concept plays with the name of vodka - shows the absolute perfect world. In one of the spots, such as violent protesters fighting with pillows. Epic, a disturbing scene when revolutionary-minded people are standing in front of the armed police, suddenly alternating with a friendly pillow fight, which covers almost the entire city, shows an alternative way to resolve the conflict, how it is seen in the absolute world.
Minute spot was filmed in Uruguay, and it was the most masshtabnyereklamnye shooting in the country's history.
The movie "The Swimmer" is much easier for prodakshenu and timing, renders impossible dream of so many people: the burly man with oplyvshey shapeless figure jumps into the pool, swims 50 meters and comes with youth athletic physique.
In the past year, in the collection of awards Bond premiere happened - the first Epica in his career, a bronze, had come to him for the video, filmed in his home country.
DDB Stockholm attempted to increase the confidence of the Swedes to credit cards in the video «Impulses» («Gusts") for Remember Cards.
Minute spot conveys to the audience the idea that we do not control impulses Seconds is we control them.
Talking about responsibility and self-control, the creators of the video presented, it would be: a man jumping from the roof of a large gathering of people, a female politician showing an obscene gesture while driving in the car by their constituents, the old lady smashing glassware in the shop, she knocks the guy from the bridge ...
Text video "Not only have you - all of us in the heads appear very strange thoughts and impulses, which could have dramatic consequences, if we follow them ... So why do not we follow? Why do we keep ourselves in his hands? The answer is simple: control. Nevertheless, the biggest fear associated with credit cards, a loss of control. Why is that? Remember, just if you can do something does not mean that you do ... Remember - you control ... »
Another significant work of this year, which will be awarded at many festivals, the movie «Effortless» styling products for Brylcreem.
Campaign agency WCRS struggled with one of the main biases of young guys: laying it difficult chore, and the first time no one turns out. The main message of integrated communications - with Brylcreem easily bring your hair in order.
To engage the target audience in the agency came up with the online competition of tricks. The winner is the protagonist of the advertising campaign of the brand. Clear favorite competition was the young English comedian and juggler Sam Veale On the basis of his "speech" was created TV spot shown in the national British television. It is the life of those who choose Brylcreem. This smart guys who want to make their lives as comfortable and do not feel sorry for it neither the strength nor the time nor imagination nor talent.
At the beginning of the season, following the current advertising trends, Goodby, Silverstein & Partners launched an interactive campaign «Get The Glass» - «Obtain a glass»
- We came up with this metaphor - the head of California Milk Processor Board, Steve James - to get people to imagine for a moment that the milk actually become inaccessible. To awaken in them a wild desire to drink it. High-quality graphics, exciting plot and a lot of funny parts ensured the popularity of the game Get The Glass, and all this together led the agency and the client to the gold Cyber Lion at Cannes this year. Much credit for this from Fredrik Bond, who was able to convey this atmosphere, fairly flavored with humor, in a series of rollers.
In addition to winning various festivals, Mr. Bond wrote for a 2 nominations for DGA (Directors Guild Of America), the most prestigious award directing the United States. In addition to the campaign «Got Milk?», About which it is written above, the list of his achievements in 2007 went very good and atmospheric spot for a network of JC Penney - «Aviator»
A first DGA nomination for Bond was in 2005 - when it beat Noam Murro, who also claims to be the prize this year. Directors Guild of America considered that the work of Fredric 3 Mobile and Nike can be attributed to the "outstanding achievements».
And we would like to draw your attention to other work by Fredrik Bond, shot them at different times in different prodakshenah (he collaborated with Harry Nash, working on MJZ and owns prodakshenom Sonny London). They share a sense of humor, wit, subtle and complex directorial work and innovation. Note the spot «Cafe» for Wrangler - it was filmed in 2003, two years earlier than XboX video with the same method.
via / creativity / 2005/12/05/4606 /
It does not deal with the odious project noisy publicity, he just 8 years takes excellent videos, getting annual Cannes Lions, Clio, BTAA and other awards. Rollers Fredrik Bond, perhaps, can be described in one word - this is the word «smart» in the value is not appearance, but intelligence. His videos are smart, curious and makes us think. And besides Bond is no stranger to humor.
His career Fredrik Bond began as a photographer. In addition, he was an editor at the Swedish TV Channel 1, and from there he went on his first world tour, where he first tried his hand as a director. Returning, inspired a new business, he decided to organize their own small production - filming shorts and little rollers. A film about photographer David Sims for the next intelligent design Levi's. Then he noticed the authoritative magazine Shots, wrote about it in the New Directors section and prophesied shy Swede bright future.
Since then (it was 1999), and away we go ... This site contains material only a small part of his work - in our opinion, the most interesting and worthy of our readers.
Next work for Absolut Bond happened soon enough. Absolut launched in May 2007, a new global advertising campaign «In An Absolute World». Prints and commercials, in the usual humorous and provocative intellectual work style, depict how things work in some of the worlds Absolut.
The concept plays with the name of vodka - shows the absolute perfect world. In one of the spots, such as violent protesters fighting with pillows. Epic, a disturbing scene when revolutionary-minded people are standing in front of the armed police, suddenly alternating with a friendly pillow fight, which covers almost the entire city, shows an alternative way to resolve the conflict, how it is seen in the absolute world.
Minute spot was filmed in Uruguay, and it was the most masshtabnyereklamnye shooting in the country's history.
The movie "The Swimmer" is much easier for prodakshenu and timing, renders impossible dream of so many people: the burly man with oplyvshey shapeless figure jumps into the pool, swims 50 meters and comes with youth athletic physique.
In the past year, in the collection of awards Bond premiere happened - the first Epica in his career, a bronze, had come to him for the video, filmed in his home country.
DDB Stockholm attempted to increase the confidence of the Swedes to credit cards in the video «Impulses» («Gusts") for Remember Cards.
Minute spot conveys to the audience the idea that we do not control impulses Seconds is we control them.
Talking about responsibility and self-control, the creators of the video presented, it would be: a man jumping from the roof of a large gathering of people, a female politician showing an obscene gesture while driving in the car by their constituents, the old lady smashing glassware in the shop, she knocks the guy from the bridge ...
Text video "Not only have you - all of us in the heads appear very strange thoughts and impulses, which could have dramatic consequences, if we follow them ... So why do not we follow? Why do we keep ourselves in his hands? The answer is simple: control. Nevertheless, the biggest fear associated with credit cards, a loss of control. Why is that? Remember, just if you can do something does not mean that you do ... Remember - you control ... »
Another significant work of this year, which will be awarded at many festivals, the movie «Effortless» styling products for Brylcreem.
Campaign agency WCRS struggled with one of the main biases of young guys: laying it difficult chore, and the first time no one turns out. The main message of integrated communications - with Brylcreem easily bring your hair in order.
To engage the target audience in the agency came up with the online competition of tricks. The winner is the protagonist of the advertising campaign of the brand. Clear favorite competition was the young English comedian and juggler Sam Veale On the basis of his "speech" was created TV spot shown in the national British television. It is the life of those who choose Brylcreem. This smart guys who want to make their lives as comfortable and do not feel sorry for it neither the strength nor the time nor imagination nor talent.
At the beginning of the season, following the current advertising trends, Goodby, Silverstein & Partners launched an interactive campaign «Get The Glass» - «Obtain a glass»
- We came up with this metaphor - the head of California Milk Processor Board, Steve James - to get people to imagine for a moment that the milk actually become inaccessible. To awaken in them a wild desire to drink it. High-quality graphics, exciting plot and a lot of funny parts ensured the popularity of the game Get The Glass, and all this together led the agency and the client to the gold Cyber Lion at Cannes this year. Much credit for this from Fredrik Bond, who was able to convey this atmosphere, fairly flavored with humor, in a series of rollers.
In addition to winning various festivals, Mr. Bond wrote for a 2 nominations for DGA (Directors Guild Of America), the most prestigious award directing the United States. In addition to the campaign «Got Milk?», About which it is written above, the list of his achievements in 2007 went very good and atmospheric spot for a network of JC Penney - «Aviator»
A first DGA nomination for Bond was in 2005 - when it beat Noam Murro, who also claims to be the prize this year. Directors Guild of America considered that the work of Fredric 3 Mobile and Nike can be attributed to the "outstanding achievements».
And we would like to draw your attention to other work by Fredrik Bond, shot them at different times in different prodakshenah (he collaborated with Harry Nash, working on MJZ and owns prodakshenom Sonny London). They share a sense of humor, wit, subtle and complex directorial work and innovation. Note the spot «Cafe» for Wrangler - it was filmed in 2003, two years earlier than XboX video with the same method.
via / creativity / 2005/12/05/4606 /
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