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Cinema Schweppes is trying to repeat the success of the legendary BMW Films
Publicis Mojo repositions Schweppes Tonic in New Zealand in another segment. Desired consumer now adult intellectual, is not alien to art.
It is clear that the "adults" pleasures on television will not talk, so the Schweppes gone already proven to them, but it remains an original way: online movies. Two of the most high-profile campaign with online movies were at BMW (they are pioneers in the field - just blew up a network of such innovation) and Playstation. Repeat the success of these two is unlikely to succeed, but the goal is and is not put. In this campaign Schweppes relatively narrow segment - small New Zealand and several European countries of the former sots.lagerya such as Romania and Bulgaria.
The agency has come up with a virtual art-house cinema, which are in the office until four films, but will soon be the fifth. 7-10 minute shorts filmed different directors who have tried to convey their vision and understanding of the campaign slogan of the campaign «For A Mature Audience» - «For mature audiences».
They are all about the soul throwing, suffering and anguish: hitman decides whether to kill him here these two fellows continue or nostalgia, the man with the biggest member of the world can not decide whether it is a gift or a curse, and so on.
On television, going 45-second "extracts" from the movies. Each clip ends with the unknown and how someone presses a finger to his lips and says, "Shshshshsh ...»
Magnifique
Jet Black
Finders Keepers
Consequence
3 in stock! 7 Comments
It is clear that the "adults" pleasures on television will not talk, so the Schweppes gone already proven to them, but it remains an original way: online movies. Two of the most high-profile campaign with online movies were at BMW (they are pioneers in the field - just blew up a network of such innovation) and Playstation. Repeat the success of these two is unlikely to succeed, but the goal is and is not put. In this campaign Schweppes relatively narrow segment - small New Zealand and several European countries of the former sots.lagerya such as Romania and Bulgaria.
The agency has come up with a virtual art-house cinema, which are in the office until four films, but will soon be the fifth. 7-10 minute shorts filmed different directors who have tried to convey their vision and understanding of the campaign slogan of the campaign «For A Mature Audience» - «For mature audiences».
They are all about the soul throwing, suffering and anguish: hitman decides whether to kill him here these two fellows continue or nostalgia, the man with the biggest member of the world can not decide whether it is a gift or a curse, and so on.
On television, going 45-second "extracts" from the movies. Each clip ends with the unknown and how someone presses a finger to his lips and says, "Shshshshsh ...»
Magnifique
Jet Black
Finders Keepers
Consequence
3 in stock! 7 Comments
- 25 January 2008
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