Plantation fashion by Ogilvy Toronto Bashny.Net

Ogilvy Toronto showed where the "grow" cheap collection Armani, Dior, D & G and other brendov.Vesnoy 2007 clothing chain Winners presented a new concept - The Runway at Winners. And now, trying to fulfill the dream of all the fashionistas, buyers of the company doing the impossible: to collect in special departments Winners new collections the most famous brands at a price 60% lower than in the boutiques.

- Go to the Runway at Winners - is like a walk down Fifth Avenue or Rodeo Drive. We just have cheaper - presents a department press release Shannon Johnson.

On this fact, and built creative concept autumn advertising campaign Winners. The answer to the question of how they manage daily updates range and set it such a low price, for the six months existence of divisions turned into "large, well-kept secret." The logical finale pr-campaign was the TV "exposure" that made Ogilvy Toronto.

The new movie, released in a national broadcast "open secret", representing the secret plantation designer handbags, new collections of clothes and shoes.

- It was a dirty job, but someone had to do it - "recognized» Associate CD Ogilvy Toronto Jane Murray.



via adme.ru