For Hyundai Tucson «All road"

In Minsk has passed Hyundai Tucson advertising campaign developed by advertising agency Ogilvy Belarus. The slogan of the campaign: «Hyundai Tucson. All the Road "campaign .Kontseptsiya Hyundai Tucson is based on the game with the advertising media, because for Hyundai Tucson - all the way.

"We are even planning to suspend the campaign in connection with the sale of all pleasant planned number of cars," - says the deputy director of marketing and sales, "Hyundai Motor" Sergei Babashkov.













«Hyundai Tucson» is rapidly gaining popularity class SUV and has all the qualities off-road vehicle, but the price is considerably inferior to similar models from other brands. The only thing that was missing this car - it is nature. The potential users of this model is the person who still can not afford more expensive and prestigious car of this class. Therefore, its positioning on the Belarusian market is an affordable "jeep" or, figuratively speaking, a small "jeep" with big ambitions.

















"As usual coupe advertise? Demonstrate the behavior in a labored terrain (mountains, roads, river, etc.). Therefore, in the press, he sweeps through the text, breaking pretentious words about yourself. On the boards, he jumps from one to another, leaving a trail not only on board, but in the soul of a potential buyer, "- says the developer of the campaign creative director of Ogilvy Belarus Tatiana Saks.

Campaign "All road" takes place in two stages. In the first panels were realized with extenders, models in the media and advertising in business centers. Soon you will be advertising on the Internet and non-standard advertising in the trade fair center.

Creative Group:
Tatiana Saks, creative director of Ogilvy Belarus
Tatiana Saks, Copywriter Ogilvy Belarus
Ales Karpinchik designer Ogilvy Belarus

Customer:
"Hyundai Auto" Authorised Distributor Hyundai Motor Company in Belarus

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