Where did women come from desire Bashny.Net

Sigmund Freud wrote in a letter to a friend that in 30 years of practice he was not able to answer one question: "What do women want?". Besides, what woman wants more interesting — why? And this all is not so simple. Why do you want "shopping spree"?

Marketers know that the main target audience of their work - women. Tom Peters, the guru of management science, in his book "Imagine!" very accurately described the psychological distinction between women and men from the point of view of marketing: women buy "along the way", men go to the shop for a specific thing.





Research statistics online trading also confirm that 80% of purchases in the Internet falls on the female audience.

Question: why do women love to shop?

There is such a thing as neuromarketing technology, aimed at stimulating consumer demand, using the regularities of the human psyche. The impact on the consumer, in this case women, goes through several channels: visual (bright pack), auditory (you can hear this music in supermarkets?), olfactory (the smell of fresh bread, scented cartridges), kinesthetically ("comfortable", or embossed packages).

To the woman made the buying decision is a whole industry works, but the main neurophysiological stimulus when shopping is hormone dopamine, which can also be called "hormones quick compensation. His connection with the center of udolstvie person has been proven in 1954, canadian researchers James Oldham and Peter Milner.
Shopping is one of the most affordable ways of stimulating the production of dopamine. Therefore, women shopping can be Intrusive, but pleasant habit.

Why do women want to get married? For the present time the winning of emancipation, career and social success, in fact, ceased to depend on gender, desire of most women to marry may be perceived as an anachronism, but women still want to marry.

Will not talk about banal social factors. Refer to scientific research.

In 2005, Dr. Lucy brown, a Professor at the medical College of Alberta Einstein in new York, along with bioanthropology Helen Fisher from the University of Rutgers conducted a study of brain scans of 17 young men and women. They were in love.

Fisher and brown found that a prolonged attachment is concentrated at the front side and the base of the brain, in the ventral eggshell and pale nucleus. This part of the brain is better developed in women.

Another study conducted in 2006 by Rebecca Turner, Professor in the Department of organizational psychology of the international University in San Francisco, was conducted to examine the influence of the brain hormone oxytocin. This hormone is the basis for human emotional attachment. The level of oxytocin is higher in women than in men. The desire to maintain a level of oxytocin can be partly explained passion of women for marriage.

Why do women always want to talk about? In men the left hemisphere is the center responsible for speech, and if a man gets injured this hemisphere, he is deprived of speech. For women, it meet two of the centre: more in the left hemisphere, smaller in the right. To numb, she needs to get a serious injury of both hemispheres of the brain.

It men is an abundance of terminology and rich vocabulary, while women in the speech based on the intonation and emotion. Building relationships a conversation — a purely female prerogative, therefore, have excellent lawyers, teachers and educators. The woman easily delivers up to 8,000 words a day, uses up to 3000 sounds and up to 10,000 nonverbal cues. The man utters in a day to 4,000 words, emits up to 2000 sounds and making up to 3000 gestures.

Why do you want a bright dress? I must admit that the bright dress like women in all countries. In England, the same woman I prefer discreet dreskod. But Russian girls and women love bright clothes.

Fashion historian Alexander Vasilyev connects age-old passion the Russian women bright colors, embroidery, and various decorations with a rather harsh climate characteristic of the rest of the country. Where snow can lie for up to six months of the year, on a background of white, everything will look washed out unless you wear bright.

According to Alexander Vasiliev, Russia is a country very focused on fashion. Love of fashion came from France during the Russian gallomania, which began under the Empress Elizabeth.

"Not fashion, namely, love of fashion," emphasizes Vasiliev. It should be noted that after the death of Elizabeth in her wardrobe counted 15 thousand dresses.

Of course, women are competing men. Patricia Robel, which for several years has been working in Russia said that the first thing she drew his attention in Russia was a kind of competition among Russian women to conquer men. In addition, the foreigner sometimes affects the length of skirts in the frost and the height of the studs, including ice. Robel noted the ability of Russian women to emphasize their strengths.

Why do I need sugar? Most women love sweets and rarely can resist the temptation to taste like chocolate. Despite the fact that it is not always useful. Why is this happening?

Recent research has revealed that women's body produces the gene under the influence of which a number of products may seem more desirable and tasty. Naturally, this gene falls the responsibility for the extra pounds.

Researchers from Montreal conducted a series of experiments before they have been identified, this "sweet gene" in women. The effect of this gene makes some products, such as chocolate or ice cream, much nicer taste than they are in reality. That is, there is sort of a cheat. published

Author: Alex Rudewicz

 

P. S. And remember, only by changing their consumption — together we change the world! ©

Source: russian7.ru/2015/08/otkuda-u-zhenshhin-berutsya-zhelaniya/