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90%: when to stop
The famous entrepreneur and writer Seth Godin has formulated advice for those who want to stay ahead of the competition, but not to go beyond the possible.
If you want 90% of your potential customers were satisfied, all you need is to do what you normally do.
To satisfied left half of the remaining potential customers, you will have to work twice as hard.
And to meet half of the remaining twice as hard. This paradox, noted by Zeno, an endless road trying to get to the end.
An ordinary letter with the brand is delivered on time in 90% of cases.
The letter sent by priority mail, adds another 5%, but if you want to all-all your letter came on time, and to be able to keep track of, you will have to up the ante and go to the courier service. (And note: often you don't know what people need to deliver the mail by courier, so you have to pay more for all.)
This concerns not only the execution of orders. It concerns the relationship of the physician with patients, customer service, effort, and originality in the kitchen.
Cheap food, quickly served, will satisfy 90% of the audience. But you need to invest in quality, preparation and service to acquire half of the remaining and then to redouble their efforts to get half of the remaining... and so on.
Health works the same way. 90% of patients help treatment, but the next 5% will require twice as more expensive treatment, and so on.
Remaining at the end of the 0.5% can be the most demanding, the most inaccessible, the most incurable — unless you apply incredible force. And this is why organizations that bring satisfaction to all with whom you work, are extremely rare.
There is one approach used by some companies is to rebuild your system so that to bring satisfaction to most people and that your team did not take the Titanic and emergency efforts every day. And then — and this is also the key element is willingly and regularly to apologize and return the money in one of the 150 cases where this satisfaction is impossible to bring.
Perfection is good, but you can't afford it. No one else can. published
P. S. And remember, only by changing their consumption — together we change the world! © Join us at Facebook , Vkontakte, Odnoklassniki
Source: ideanomics.ru/?p=5109
If you want 90% of your potential customers were satisfied, all you need is to do what you normally do.
To satisfied left half of the remaining potential customers, you will have to work twice as hard.
And to meet half of the remaining twice as hard. This paradox, noted by Zeno, an endless road trying to get to the end.
An ordinary letter with the brand is delivered on time in 90% of cases.
The letter sent by priority mail, adds another 5%, but if you want to all-all your letter came on time, and to be able to keep track of, you will have to up the ante and go to the courier service. (And note: often you don't know what people need to deliver the mail by courier, so you have to pay more for all.)
This concerns not only the execution of orders. It concerns the relationship of the physician with patients, customer service, effort, and originality in the kitchen.
Cheap food, quickly served, will satisfy 90% of the audience. But you need to invest in quality, preparation and service to acquire half of the remaining and then to redouble their efforts to get half of the remaining... and so on.
Health works the same way. 90% of patients help treatment, but the next 5% will require twice as more expensive treatment, and so on.
Remaining at the end of the 0.5% can be the most demanding, the most inaccessible, the most incurable — unless you apply incredible force. And this is why organizations that bring satisfaction to all with whom you work, are extremely rare.
There is one approach used by some companies is to rebuild your system so that to bring satisfaction to most people and that your team did not take the Titanic and emergency efforts every day. And then — and this is also the key element is willingly and regularly to apologize and return the money in one of the 150 cases where this satisfaction is impossible to bring.
Perfection is good, but you can't afford it. No one else can. published
P. S. And remember, only by changing their consumption — together we change the world! © Join us at Facebook , Vkontakte, Odnoklassniki
Source: ideanomics.ru/?p=5109
