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McDonald`s began an advertising campaign against the image of the "bad advertiser"
Bashny.Net
Fast food McDonald`s , home cakes "McMuffin" and sticks of chicken "Maknagget" tired of being also "home" for the «makraboty»
The British division of the network is launching a campaign whose aim is to persuade the British publishers of dictionaries English review their definition of the word McJob , a term that Oxford Dictionary of the English language are defined as follows: "nestimuliruyuschaya, low-paid jobs with minimal prospects, mainly similar work created by the expansion of the service sector»
For the first time the term appeared in the United States in the mid-80s, in order to define the work that does not require high skills in fast food restaurants. It was popularized by Canadian writer Douglas Coupland in his novel «Generation X» , which appeared in 1991. In March 2001, the term McJob - the online version of the Oxford English Dictionary. McDonald`s plans to show "public petitions on behalf of people who have a general reputation».
"We are confident that the completely obsolete term , has lost all touch with reality and, most importantly, is insulting to those talented, hardworking people who daily serve the community." So wrote a letter supporting the idea of preparing this petition, ranked in order of employees The Financial Times, David Fairhurst , chief of staff of the Nordic division McDonald`s.
"It is time that the dictionary meaning of the word McJob changed. It should reflect the work that is highly stimulating, that is well rewarded, which provides true potential lifelong growth as a career, and in regard to skills, "- said in the letter.
According to the McDonald`s, at chain restaurants a brilliant track record in regard to the acceptance and promotion of women, as well as promotion of personnel from the lowest level to senior administrative posts strong >. In the UK, half of those now occupy the highest administrative positions in the company, beginning with taking orders from customers. 25% of top managers - women.
The track record of the company in regard to personnel work and promotion of staff, has recently been highly acclaimed as a professional magazine Caterer and Hotelkeeper named McDonald`s «the best place to work in the hotel and restaurant business »
The drafters of the Oxford English Dictionary may well go to meet requests McDonald`s
In 2003, Jim Cantalupo , the then CEO McDonald`s, called unflattering term "slap in the face" to anyone who has worked in the restaurant and in general in the catering industry.
There were even talk of a possible prosecution of the publishers of dictionaries , but after some time the company decided to abandon this.
One of the campaigns to recruit new staff in the United Kingdom was under the slogan: "Makperspektivy. More than half of our top management team started to work in our restaurants. Not bad for a "makraboty».
Steven Stern and Jenny Wiggins
(Stefan Stern and Jenny Wiggins, McDonald`s seeks to redefine «McJob»), The Financial Times
Translated Ivan Nicholas
Source: Kommersant
via www.kommersant.ru/
The British division of the network is launching a campaign whose aim is to persuade the British publishers of dictionaries English review their definition of the word McJob , a term that Oxford Dictionary of the English language are defined as follows: "nestimuliruyuschaya, low-paid jobs with minimal prospects, mainly similar work created by the expansion of the service sector»
For the first time the term appeared in the United States in the mid-80s, in order to define the work that does not require high skills in fast food restaurants. It was popularized by Canadian writer Douglas Coupland in his novel «Generation X» , which appeared in 1991. In March 2001, the term McJob - the online version of the Oxford English Dictionary. McDonald`s plans to show "public petitions on behalf of people who have a general reputation».
"We are confident that the completely obsolete term , has lost all touch with reality and, most importantly, is insulting to those talented, hardworking people who daily serve the community." So wrote a letter supporting the idea of preparing this petition, ranked in order of employees The Financial Times, David Fairhurst , chief of staff of the Nordic division McDonald`s.
"It is time that the dictionary meaning of the word McJob changed. It should reflect the work that is highly stimulating, that is well rewarded, which provides true potential lifelong growth as a career, and in regard to skills, "- said in the letter.
According to the McDonald`s, at chain restaurants a brilliant track record in regard to the acceptance and promotion of women, as well as promotion of personnel from the lowest level to senior administrative posts strong >. In the UK, half of those now occupy the highest administrative positions in the company, beginning with taking orders from customers. 25% of top managers - women.
The track record of the company in regard to personnel work and promotion of staff, has recently been highly acclaimed as a professional magazine Caterer and Hotelkeeper named McDonald`s «the best place to work in the hotel and restaurant business »
The drafters of the Oxford English Dictionary may well go to meet requests McDonald`s
In 2003, Jim Cantalupo , the then CEO McDonald`s, called unflattering term "slap in the face" to anyone who has worked in the restaurant and in general in the catering industry.
There were even talk of a possible prosecution of the publishers of dictionaries , but after some time the company decided to abandon this.
One of the campaigns to recruit new staff in the United Kingdom was under the slogan: "Makperspektivy. More than half of our top management team started to work in our restaurants. Not bad for a "makraboty».
Steven Stern and Jenny Wiggins
(Stefan Stern and Jenny Wiggins, McDonald`s seeks to redefine «McJob»), The Financial Times
Translated Ivan Nicholas
Source: Kommersant
via www.kommersant.ru/
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