McDonald's - a phenomenon. Bashny.Net

McDonald's - a phenomenon. Fast-food chain, which is the grandmother of all fast food, millions of people criticize and incline to the skies for junk food and eternal crush.





But the flow of wanting a quick throw in a pair of hamburger does not dry out, but on the contrary increases.

In the world almost every day offers a new "restaurant" with the golden arches on the sign. And in each of them a girl or a boy at the box office find someone to say, "Free Service, please order».
And a significant role in the success of the network and an endless stream of pilgrims played tough standards to be observed anywhere in the world, and a variety of marketing secrets. Ray Kroc, the man who invented the McDonald's in the form in which it exists now, liked to say that he does not work in the food industry, and in show business. And he was damn right.

We have investigated in this material Tricks McDonald's, which lured you into one of the thousands of poppies, forced to buy more, faster with this council, to leave, but will definitely go back.

Past is gone

In many ways the case in areas in which there are "Poppies". Conducted by research showed that 70% of decisions about visiting McDonald's taken spontaneously, so build restaurants in places where the probability of such a decision is maximized. Where a lot of people loitering on street corners major roads on the way from the center in a residential area, close to major universities.
Antikasting

You never paid attention to the fact that McDonald's hard to find a nice co-worker? All the girls are dressed in shapeless uniforms, not only emphasizing the dignity of the figure, but its pretty ugly? This is a fundamental policy of the company. Moreover, girls are not allowed to make a noticeable makeup, wear jewelry, wear perfume, and paint your nails grow.
Until the 70s of the last century worked at McDonald's only men, but feminists have work on an equal footing, and operates a network of fast food are required to take and women too. This requirement greatly saddened guide - all their efforts on building standards and conveyor could go to the dogs, the same guys will certainly be distracted by girls and even start an affair at work and relationships. I had to look Solomonic solution: do not hire beautiful women, and all the other put the male form. Wear yubky permitted only girls rose to senior manager.
After a while, when visitors have become accustomed to female employees, women leadership began to notice that the restaurants have more families and women in these families were very happy that their husbands do not stare at the pretty waitresses, as it happens in other places. Suddenly Found loyalty bonus in the form of women has become a weighty argument for the preservation of the tradition of hiding female beauty.

Falling in love with her child, and she will love you

In McDonald's have long realized that adults do not give them your children, and the children lead adults. Child is difficult to deny, especially now, when the parents are very busy and this tormented by guilt in relation to the "abandoned children". In McDonald's system to attract children conceived through in detail: children's playgrounds, birthday parties at a very humane price, distribution of small bonuses kids standing in line with their mothers, attention and patience on the part of staff. All of the above is directed and child, and his mother - at McDonald's is very well aware of the law "if you want to be in love with a woman, love her child».
The apotheosis of attraction for children is the famous Happy Meal, which in addition to the usual burger, potatoes and drink plus a small toy. And all of this is packaged in a bright box, and the children love with when they have their own personal food from their personal boxes. Toys often issued in series, and if the series came to the liking of the child, it is possible that you have to buy it all, and then 8 times to go to McDonald's.
Cheerful clown Ronald McDonald - almost all of the most recognizable fictional characters among children. By popularity is second only to Santa Claus. Clown meets at the entrance to restaurants, filming a commercial, visiting sick children in hospitals. And August 2003, Ronald McDonald was officially proclaimed head of joy (Chief Happiness Officer ») Corporation McDonald's.

By default, more
The standards of the company clearly states that if a visitor is not voiced portion size of potatoes, drinks, ice cream or nuggets in order, then it defaults to "punch" the biggest. Firstly, so saving time - order must be received within 60 seconds, and if the cashier starts rasprashivat, the queue will be even bigger and nervous. And secondly, because McDonald's makes more money.
Visitor in most cases will offer to take something else - on the corporate language is called a "hint". In a hint usually include desserts or a sandwich, whose lifetime is on the "bin", a special heated front coming to an end. In McDonald's staff never uses the particle "no" when communicating at the checkout - there are afraid of the possible linguistic programming in denial. Therefore, in Russia the most common phrase "try it?", There are also options for "Will you?" Or "Will you take?».
Drinking cold drinks during the meal increases the appetite. Therefore, soft drinks (cola, juice) served with ice and hot drinks (tea, coffee) are quite expensive.

Do not stay too long

If visitors will linger for a long time, then it will not be enough room for new visitors and at the box office will be less money. Therefore, McDonald's has made a lot of effort, so you will not stay long, but quickly filled and gone, freeing up tables.
in some very crowded "Macs" in the United States can even be classified that the visitor is allocated for food for half an hour, and then the guard can be asked to leave.
Free Wi-Fi in the Russian McDonald's is relatively recent, and the staff immediately ran into a problem. Young people came, ate a couple of hamburgers and hung in front of a laptop for five hours. The problem was solved radically, silently cutting off all available sockets in the room. The battery has - stamp your home.
Hard chairs and not the most comfortable sofas in the world - for the same. Although now, with the development of the coffee project MakKafe, the problem is solved with sofas at least part of the restaurant allocated for gradual kofepitiya.
energetic fast music in the hall include not only to you, and it was nice to have cheered up. It is human nature to adapt to the surrounding his rhythm, and in this case he eats his dinner much faster than it could under some lounge.
narrow aisles between tables are made for reasons of cost and space - climbed to more seats, and in order to make people feel uncomfortable when they constantly by someone walking and tried to get rid of this discomfort.

Aromamarketing and secrets of taste
For a taste of the burger and fries McDonald's, as well as a tantalizing smell of food, per kilometer flowing around any restaurant McDonald's, meet, artificial and natural identical flavors and flavor enhancers. The fact that all the products arrive at retail outlets McDonald's already prepared and cut (even pickles), and potatoes and meatballs - previously frozen. During the processing of foods (conservation and freezing) natural taste of food is killed, and without food additives already can not do.
Therefore, the smell around the window issue - not a living smell "of the plate," so the smell of flavors produced by the company «International Flavours and Fragrance». Their 3 pieces: fried bacon and onions, fried potatoes, fresh bread. Scents soaps, shampoos and perfumes of the world's most popular produces too «International Flavours and Fragrance».
And buns and fries at McDonald's added sugar for better taste and appearance. Therefore buns look so toasty and potato flavor does not depend on the season.
Many believe that in the McDonald's sandwiches include any chemical ingredient that is addictive and the desire to eat them again and again. And this polunarkoticheskaya dependence and leads visitors to poppies, only in her case. An interesting hypothesis, but it was true or not - know only those units that own major corporate secrets - the recipe dishes.

Matter of habit
People like usual, and they firmly know that today, tomorrow and in five years the taste of a Big Mac will be the same in any restaurant network, it has not changed since the appearance of the sandwich in 1967. Therefore, enter the "Poppy" to feel the familiar taste. But people love and new - occasionally appear in McDonald's new offerings on the menu. In this case, no surprises there - tasty and high quality.
And the fact that during the meal around rush employees with rags and mops, also causes a subconscious trust - "there all the time wash, it is pure, and therefore surprises in the form of poisoning and unexpected findings should not be».
And it's quick and inexpensive.

Bible McDonald's
Back in 1958 there was the first McDonald's instructions, which were described in detail any action restaurant worker: the time and temperature of roasting chops up ways to communicate with the visitor. Then in the "bible McDonald's» was 75 pages. Now - 750. And it is registered every step of not only the staff, but you and me.
KKCHD and KKK - the two main principles of all McDonald's. Beginners their record and memorize, repeat aloud in unison, like a prayer. For abbreviation KKCHD hide the word "culture, quality, purity, availability." For CCC, respectively, "contact koopepatsiya, koopdinatsiya».

Actually, based on this and the attractiveness of McDonald's to the public, even if unconscious.
Visitors are always smiling, never rude and say, though standard, but still nice words. Many people, for example, specifically trying to give the cashier the amount needed to hear in reply, "Thank you, that without putting." This unpretentious wording already adopted other fast food chains, and even stores that do not have nothing to do with food.

In any case, it is recognized that no matter how we cursed junk food pipeline from the United States, it has not stop and hardly ever stop.

Source