McDonald's in Bolivia was ruined because of a boycott Bashny.Net

Despite the annual loss of fast-food chain lasted more than 10 years.

Eight suschestvovashih Bolivia restaurants McDonald's (in the cities of La Paz, Cochabamba and Santa Cruz de Sierra) suffered annual losses. Despite this McDonald's to hold their ground and continued business in Bolivia, pulling money out of the franchise.

Any small businesses operate at a loss for so long, long ago would have had to close and leave the region. And even such a riser company like McDonald's, unable to continue unprofitable business. After 14 years of trying to teach Bolivians eat burgers and fries extensive network of fast food forced to surrender: it can no longer afford to maintain the restaurants in Bolivia. One after another closed McDonalds. Bolivians are simply not accept the idea of ​​fast food and soon parted with the last restaurant in the country of the network.





Ruin of McDonald's in Bolivia has become so prominent and important event that marketers immediately removed this documentary titled "Why did McDonald's went broke in Bolivia».

Waiver of fast food is not necessarily associated with taste of food prepared at McDonald's. The fact that the concept of "fast food" Bolivians alien. According to them, the food should be cooked traditionally properly. Dish cooked in a couple of minutes, causes fear. In Bolivia, it is considered that the food that enters the stomach - a tribute to the body. At that time, as other people eat at McDonald's every week and do not see this as anything dangerous, Bolivians believe that risk their health for the sake of fast food is not worth it. Residents Bolivia prefer carefully prepared local cuisine, so as it is very important to know what they eat and how it is prepared.

Self-esteem and attraction to tradition helps Bolivians avoid meat produced by restructuring technology, which is so often used known fast food chains - such as McDonald's.

source