Secrets of McDonald's

McDonald's - a phenomenon. Fast-food chain, which is the grandmother of all the fast food and millions of people criticize and decline in all ways for the junk food, the eternal hustle and "corporate delight».

But the flow of wanting a quick throw in a pair of hamburger does not dry out, but on the contrary increases.

In the world almost every day offers a new "restaurant" with the golden arches on the sign. And in each of them a girl or boy on hand who are saying "Free Service, please order».

And a significant role in the success of the network and an endless stream of pilgrims have played tougher standards to be observed anywhere in the world, and a variety of marketing secrets. Ray Kroc, the man who invented the McDonald's in the form in which it exists now, liked to say that he does not work in the food industry, and in show business. And he was damn right.

Back in 1958 there was the first McDonald's instructions, which in detail describes any action the employee of the restaurant: the time and temperature of frying burgers to how to communicate with the visitor. Then in the "bible McDonald's» was 75 pages. Now - 750. And it is registered every step of not only the staff, but you and me.

PriytiVo want to deal largely in areas in which there are "Poppies". Conducted company research showed that 70% of decisions about visiting McDonald's taken spontaneously, therefore, build restaurants in places where the probability of such a decision is maximized. Where a lot of people lounging on the crossroads of major roads on the way from the center in a residential area, close to major universities.



Up to 70-ies of the last century, worked at McDonald's only men, but feminists have made the work on an equal footing, and operates a network of fast food are required to take and women too. This requirement greatly saddened management - all their efforts on building standards and the conveyor could go to the dogs, the guys will certainly be distracted by girls and even start an affair at work and relationships. I had to look for a Solomonic solution: do not hire beautiful women, and all the other men put the form not only hides the figure, but it pretty freak. Even with ornaments and cosmetics ban.

After some time, when visitors have become accustomed to female employees, women leadership began to notice that the restaurants there are more families and women in these families were very happy that their husbands do not stare at the pretty waitresses, as it happens in other places.

Suddenly newfound loyalty bonus of women has become a weighty argument for the preservation of the tradition of hiding female beauty. Form for staff and sew a terrible today, as well as the girls are not allowed to make a noticeable makeup, wear jewelry, wear perfume, and paint your nails grow.

At McDonald's have long realized that the adults do not give them your children, adults and children lead. The child is difficult to deny, especially now, when the parents are very busy and this tormented by feelings of guilt in relation to the "abandoned children". McDonald's system to attract children conceived through in detail: children's playgrounds, birthday parties at a very humane price, distribution of small bonuses kids standing in line with their mothers, attention and patience on the part of staff. All of the above and is directed at the child and his mother - at McDonald's is very well aware of the law "if you want to be in love with a woman, I love her child».

But the apotheosis of attraction for children is the famous Happy Meal, which in addition to the usual burger, potatoes and drink added to a small toy. All this is packaged in a bright box, and in love with the children when they have their own personal food from his personal box. Toys often issued in series, and if the series came to the liking of the child, then it is possible that you have to buy it all, and then 8 times to go to McDonald's.

Plenty kupitV company standards clearly state that if a visitor is not announced the size of servings of potatoes, drinks, ice cream or nuggets in the order, then it defaults to "punch" the biggest. Firstly, so saving time - order must be received within 60 seconds, and if the cashier starts rasprashivat, then all will be even bigger and nervous. And secondly, because McDonald's makes more money.



In addition, visitors probably will offer to take something else - at the corporate language is called a "hint". The prompt usually consists of a sandwich or dessert, the lifetime is on the "bin", a special heated front coming to an end. At McDonald's staff never uses the particle "no" when communicating at the box office - there is fear of the possibility of linguistic programming in denial. Therefore, in Russia the most common phrase "try it?", There are also options for "Will you?" Or "Will you take?».

Quickly uytiEsli visitors will linger for a long time, then it will not be enough room for new visitors and at the box office will be less money. So McDonald's is making a lot of effort, so you will not stay long, but quickly filled and gone, freeing up tables. In some particularly crowded "Macs" in the United States can even be classified that the visitor is allocated for food for half an hour, and then a security guard may ask to leave.

Free Wi-Fi in Russian McDonald's is relatively recent, and the staff immediately ran into a problem. Young people came, ate a couple of hamburgers and hung in front of a laptop for five hours. The problem was solved radically in silence severing all available sockets in the room. Villages battery - stamp your home.

Hard chairs and not the most comfortable sofas in the world - for the same. Although now, with the development of the coffee project MakKafe problem with sofas solved at least part of the restaurant allocated for gradual kofepitiya.

Vigorously fast music in the hall include, not only to you, and it was nice to have cheered up. It is human nature to adapt to the rhythm of the surrounding, in which case he eats his dinner much faster than it could under some lounge.

Narrow aisles between the tables are made for reasons of cost and space - that climbed over seats, and in order to make people feel uncomfortable when they constantly by someone walking and tried to get rid of this discomfort.

Certainly vernutsyaOdin of the two main principles of McDonald's - it KKCHD. For hiding abbreviation of the word "culture, quality, purity, availability." Actually, based on this and the attractiveness of McDonald's for the public, even if it is subconscious.

Visitors are always smiling, never rude and say even though the standard, but still nice words. Many people, for example, specifically trying to give the cashier the amount necessary to hear the answer, "Thank you, that without putting." This unpretentious wording already adopted other fast food chains, and even stores that do not have nothing to eat.

People like usual, and they firmly know that today, tomorrow and in five years the taste of a Big Mac is the same in any restaurant network, it has not changed since the emergence of the sandwich in 1967. Therefore, enter the "Poppy" to feel the familiar taste. But people love and new - occasionally appear in McDonald's new proposals on the menu. At the same time there are no surprises - tasty and high quality.

And the fact that during the meal the staff rush around with rags and brooms, too, is a subconscious trust - "there all the time washing, there is pure, so surprises in the form of poisoning and unexpected findings should not be».

And it's fast and inexpensive.

Many believe that in the McDonald's sandwiches include any chemical ingredient that is addictive and the desire to eat them again and again. And this polunarkoticheskaya dependence and leads visitors to the poppies, only in her case. An interesting hypothesis, but it or not - know only those units that own major corporate secrets - the recipe dishes.

In any case, it is recognized that no matter how we abused conveyor harmful food from the United States, it does not stop there and hardly ever stop.

Source: www.adme.ru

via factroom.ru