I advertise in the Nissan new car, throwing the ignition key

The US Department of Nissan has come up with an unusual advertising campaign for its Altima model 2007, which is got by pressing.
Until March 30, managers will be left in American bars, concert halls, stadiums keychain - one road and two ordinary.

The citizen, who will find a bunch, able to read on the label: "If you find it, you can not return."

Advertising suggests that the Altima car key is no longer needed. In total there will be two tags. In one - a slogan and an invitation to learn more about the new ignition system, and with the second tag can be to play the lottery.

This campaign is also unusual cheapness, writes The News York Times. In the Nissan decided that television and radio are too expensive. In the production of 60 thousand. Keys (20 thousand. Ligaments) and 40 thousand. Tags, as well as lottery Nissan will spend only $ 100 thousand.

GAZETA.RU

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