Finansbank has launched a rebranding campaign bank Bashny.Net

As the site of the bank "Finansbank" launched an advertising campaign to support the process of re-branding. On federal television commercial appeared, announcing changes in the bank's name to "Credit Europe Bank».

The need for rebranding due to the sale of 46% shares of Turkish Finansbank A. S. owner of the bank - an international financial group FIBA ​​Group, said portal the Banki.ru. The rights to the brand shifted Finansbank to the National Bank of Greece, but it may use it only in Turkey and Malta. Shares of European banks in the group stayed at the FIBA ​​Group.

"The new logo symbolizes the desire FIBA ​​provide high quality banking services around the world. The color combination of red, white and navy blue reflects the energy of growth, ethical values ​​and respectability of the company ", - said a member of the Board of Directors, Vice-President of FIBA ​​Group Onur Umut.

Rebranding says Igor Ganzha, LMH Consulting:

- The storm raged revizualizatsii honor all of last year, and we can not say that definitively ceased: no, but in the morning will make a tidal wave on the beach couple thrown overboard logos. Here Finansbank, for example, decided to reveal himself to the world under the name Credit Europe. Surely, it is explosively increase capitalization. Obviously, the new name in the eyes of consumers much better than the last. Not to mention the logo. Obviously. Probably. Though anyone.

Currently re-branding has passed about 1 thousand. Sales points. By the end of the year it is planned to increase the number of branches of the bank in Russia to 130 (currently of 80), as well as to offer mortgages to individuals.

Comment Igor Ganji - AdMarket.ru

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