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Railways presented the new brand in Sochi
Bashny.Net
In Sochi, the official presentation of the new corporate identity of JSC "Russian Railways»
May 24, 2007 JSC "Russian Railways" presented its new corporate identity, which was introduced earlier in the Site.
At the presentation, which took place in the framework of the II International Railway Business Forum "Strategic Partnership 1520" in Sochi, attended by guests and participants of the business forum, as well as more than 100 journalists.
New corporate identity introduced senior vice-president of "Russian Railways" Boris Lapidus and Turhan Mahmudov, CEO of developer - BBDO Branding. At the presentation, it was noted that the change of corporate identity - it is one of the most important stages of rebranding, which began in 2003 with the formation of OAO "Russian Railways", a sign of qualitative changes taking place in the company.
Click to enlarge
How to tell the site in the company, the updated brand will position the JSC "Russian Railways" as a successful company, provides comprehensive transportation and logistics services on a global scale and has the resources and advanced technologies for the development of railway infrastructure in Russia and in other countries.
Turhan Mahmudov stressed that this is a unique and one of the most ambitious projects in the Russian practice of rebranding and now have a consistent volume work on the introduction of a new corporate identity. Guests were shown options for registration of passenger cars, stations, ticket, business documents.
President of JSC "Russian Railways" Vladimir Yakunin, answering reporters' questions, said that "the registration of all vehicles in the new brand style will be presented in the Railroad Day, which is traditionally celebrated on the first Sunday of August».
The change of corporate identity will take place in several stages. It will affect only transport subsidiaries of OAO "Russian Railways" and be fully completed by 2010.
Experts in the field of marketing communications positive about rebranding and change of corporate identity of JSC "Russian Railways". Thus, the chairman of the Board of Directors of the holding "trend" Oleg Panoff noted that "the fact of the rebranding Railways - absolutely the right decision. Each dynamic structure should reflect on their own positioning, if necessary - to modify and correct it. Railways proactive step in this direction - confirmation that the company is controlled and understands that the visual part of the brand is significant as much of the structural and qualitative changes. The red color of the new logo - the color
life, dynamics, leadership, this is a decent choice ».
According to Maxim Mussel, director of AB Solution Factory, «the introduction of the new corporate identity of JSC" Russian Railways "timely, as well fit into the structure of the state-owned company announced reforms. And now begins the formation of a new visual environment of the company - a bright and modern ».
- I see the process of rebranding, especially state-owned companies, like a lot of work. The first is the development of the ideology of change, their visualization and the most difficult stage - the consistent implementation of what remains to be JSC "Russian Railways". The new logo fits well within visual range of logos of international transport companies. The fact of the re-branding - a strong enough reason to, which will draw attention to the company - says Creative Director LMH Consulting Igor Ganzha.
They invented it (that command BBDO Branding):
Comment Lebedev:
via # image343355
May 24, 2007 JSC "Russian Railways" presented its new corporate identity, which was introduced earlier in the Site.
At the presentation, which took place in the framework of the II International Railway Business Forum "Strategic Partnership 1520" in Sochi, attended by guests and participants of the business forum, as well as more than 100 journalists.
New corporate identity introduced senior vice-president of "Russian Railways" Boris Lapidus and Turhan Mahmudov, CEO of developer - BBDO Branding. At the presentation, it was noted that the change of corporate identity - it is one of the most important stages of rebranding, which began in 2003 with the formation of OAO "Russian Railways", a sign of qualitative changes taking place in the company.
Click to enlarge
How to tell the site in the company, the updated brand will position the JSC "Russian Railways" as a successful company, provides comprehensive transportation and logistics services on a global scale and has the resources and advanced technologies for the development of railway infrastructure in Russia and in other countries.
Turhan Mahmudov stressed that this is a unique and one of the most ambitious projects in the Russian practice of rebranding and now have a consistent volume work on the introduction of a new corporate identity. Guests were shown options for registration of passenger cars, stations, ticket, business documents.
President of JSC "Russian Railways" Vladimir Yakunin, answering reporters' questions, said that "the registration of all vehicles in the new brand style will be presented in the Railroad Day, which is traditionally celebrated on the first Sunday of August».
The change of corporate identity will take place in several stages. It will affect only transport subsidiaries of OAO "Russian Railways" and be fully completed by 2010.
Experts in the field of marketing communications positive about rebranding and change of corporate identity of JSC "Russian Railways". Thus, the chairman of the Board of Directors of the holding "trend" Oleg Panoff noted that "the fact of the rebranding Railways - absolutely the right decision. Each dynamic structure should reflect on their own positioning, if necessary - to modify and correct it. Railways proactive step in this direction - confirmation that the company is controlled and understands that the visual part of the brand is significant as much of the structural and qualitative changes. The red color of the new logo - the color
life, dynamics, leadership, this is a decent choice ».
According to Maxim Mussel, director of AB Solution Factory, «the introduction of the new corporate identity of JSC" Russian Railways "timely, as well fit into the structure of the state-owned company announced reforms. And now begins the formation of a new visual environment of the company - a bright and modern ».
- I see the process of rebranding, especially state-owned companies, like a lot of work. The first is the development of the ideology of change, their visualization and the most difficult stage - the consistent implementation of what remains to be JSC "Russian Railways". The new logo fits well within visual range of logos of international transport companies. The fact of the re-branding - a strong enough reason to, which will draw attention to the company - says Creative Director LMH Consulting Igor Ganzha.
They invented it (that command BBDO Branding):
Comment Lebedev:
via # image343355
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