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"Russian Newsweek» and agency Ark Thompson: Wide view, attention to detail
The publishing house Axel Springer Russia, together with the advertising agency Ark Thompson at the beginning of April 2007 launched a new advertising campaign for the magazine "Russian Newsweek». Information on this site have told the agency. B>
The campaign is aimed at maintaining a high level of brand recognition, as well as to increase the audience of publication.
The campaign includes a media mix classic and takes place in several stages:
• April 2007: The Television (branding commercials on channels NTV, TNT, REN-TV)
• April - May 2007: radio (commercials announcing on radio stations Europa Plus, Hit FM, Monte Carlo, Russian news service, as well as regional radio stations)
• May 2007: The outdoor advertising (sitiformaty and stickers in the subway in Moscow and regions) with two creative solutions - certain image (based on the photographs used in TV commercials) and "mirror».
"Russian Newsweek» - is a weekly report on all the leading events of the world. Its basic difference from other sources of information with a global reach is how Newsweek maintains its reports. He writes not of the planet, not about countries, not about politics, but about society, people, personalities.
Newsweek looks at events from the inside, his goal - to create in the reader the presence and help him understand how to relate to him personally the news. Newsweek does not pretend to judge what is true, as the judge of that people who are affected. Reporting can be done in different ways, and the events can be treated differently. "Russian Newsweek» in his report with live photos of live speech and tries to get closer to what is happening, closer to life, closer to the people - and so the reader closer to the truth.
"Russian Newsweek» describes the events as they happen in people's lives - this is the essence of creative ideas. To highlight the feature reportage Newsweek, outdoor advertising on sitiformatah used their similarity with the cover and the magazine format, and for stickers in the subway agency team found the original "mirror" decision. The combination of the two approaches in the outdoor advertising - a fashion (sitiformaty with real photos of the magazine Russian Newsweek) and non-standard (mirror stickers in the subway) - allowed to bring the main mission of the magazine: "a broad and in-depth view of life».
The magazine "Russian Newsweek». The wide view, the attention to detail.
FAQ:
The magazine "Russian Newsweek» published in Russia since June 7, 2004 by the publishing house "Axel Springer Russia", the Russian subsidiary of the German company Axel Springer AG. Editor in chief - Leonid Parfenov.
Creative Group:
Client: ID Axel Springer
Marketing Director: Maria Morozova
Brand Manager: Olga Shnaptseva
Agency: «Ark Thompson»
Creative Director: Emil Stepanyan, Dragin Knez
Director of Strategic Planning: Dragorad Knez
Art Director: Catherine Bugaevskaya
Copywriter: Svetlana Popova, Nikita Krasnov
An account - Director: Elena Oak
An account - Manager: Lily Kamaletdinova
Agency Producer: Oleg Gridasov
via # image5261255
The campaign is aimed at maintaining a high level of brand recognition, as well as to increase the audience of publication.
The campaign includes a media mix classic and takes place in several stages:
• April 2007: The Television (branding commercials on channels NTV, TNT, REN-TV)
• April - May 2007: radio (commercials announcing on radio stations Europa Plus, Hit FM, Monte Carlo, Russian news service, as well as regional radio stations)
• May 2007: The outdoor advertising (sitiformaty and stickers in the subway in Moscow and regions) with two creative solutions - certain image (based on the photographs used in TV commercials) and "mirror».
"Russian Newsweek» - is a weekly report on all the leading events of the world. Its basic difference from other sources of information with a global reach is how Newsweek maintains its reports. He writes not of the planet, not about countries, not about politics, but about society, people, personalities.
Newsweek looks at events from the inside, his goal - to create in the reader the presence and help him understand how to relate to him personally the news. Newsweek does not pretend to judge what is true, as the judge of that people who are affected. Reporting can be done in different ways, and the events can be treated differently. "Russian Newsweek» in his report with live photos of live speech and tries to get closer to what is happening, closer to life, closer to the people - and so the reader closer to the truth.
"Russian Newsweek» describes the events as they happen in people's lives - this is the essence of creative ideas. To highlight the feature reportage Newsweek, outdoor advertising on sitiformatah used their similarity with the cover and the magazine format, and for stickers in the subway agency team found the original "mirror" decision. The combination of the two approaches in the outdoor advertising - a fashion (sitiformaty with real photos of the magazine Russian Newsweek) and non-standard (mirror stickers in the subway) - allowed to bring the main mission of the magazine: "a broad and in-depth view of life».
The magazine "Russian Newsweek». The wide view, the attention to detail.
FAQ:
The magazine "Russian Newsweek» published in Russia since June 7, 2004 by the publishing house "Axel Springer Russia", the Russian subsidiary of the German company Axel Springer AG. Editor in chief - Leonid Parfenov.
Creative Group:
Client: ID Axel Springer
Marketing Director: Maria Morozova
Brand Manager: Olga Shnaptseva
Agency: «Ark Thompson»
Creative Director: Emil Stepanyan, Dragin Knez
Director of Strategic Planning: Dragorad Knez
Art Director: Catherine Bugaevskaya
Copywriter: Svetlana Popova, Nikita Krasnov
An account - Director: Elena Oak
An account - Manager: Lily Kamaletdinova
Agency Producer: Oleg Gridasov
via # image5261255
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