In Britain not GIMP with tax evaders: had a car, became trash. Drivers are not looking - would be painful.

UK agency Delaney Lund Knox Warren developed a tough campaign for driver licensing agency and Transport (Driver and Vehicles Licensing Agency - DVLA).




The campaign is based on the slogan «No Way Out for Car Tax Evaders» - «No exit for tax evaders," and explains the British car owners that can happen if you do not pay tax on the car. The new powers given to the DVLA by the UK government are such that the driver is using the vehicle on public roads, which are not taxed, the DVLA has the right to lock the wheels and unlocking costs a fortune. If the owner does not need to remove the blocks with the wheels, the car can be towed away and disposed of within seven days.




The video shows a young couple that night comes to his car and going to go home. But as soon as the man stretches out his hand to open the door, she prominaetsya as of whack. Pressed roof, smashing windows, beating lights, and so on - the machine crushes itself, becoming a standard post-recycling cube. Voice-over: "If you do not pay tax on your car, DVLA has the right to block, and even tow your car to break».





DLKW: «We needed to change and behavior and perceptions drivers. We had also to stimulate car owners to pay taxes immediately. Since DVLA intentions are serious, and the new rules are extremely tough. We have achieved our goal - the number of fines for non-payment of tax decreased by 70%. But awareness of the new system reached 80%.

Agency: DLKW, London

Creatives: Remco Graham, Richard Holmes
Production: Outsider, London
Director: Dom & Nic
Editing House: Final Cut, London
Editor: Sturan Clay
Post Production: Glassworks, London
Sound Production: 750 mph, London
Sound Engineer: Nigel Crowley


via adme.ru