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New print Reebok shoots
The agency Ogilvy (South Africa) worked for Reebok print ad with a "surprise».
Print a folded sheet with printed inside the image. The sheet is glued in the middle so that the message is not completely visible, accessible only to its outer edges. It expands print fairly easily, but the built-in treadmill barrier «cracker device» a loud "BAMS!", Thus simulating the starting pistol shot.
via # image5188055
Print a folded sheet with printed inside the image. The sheet is glued in the middle so that the message is not completely visible, accessible only to its outer edges. It expands print fairly easily, but the built-in treadmill barrier «cracker device» a loud "BAMS!", Thus simulating the starting pistol shot.
via # image5188055
