Named the best car commercials of the year Bashny.Net

The company IAG Research, dedicated to measuring the effectiveness of television advertising has awarded automotive manufacturers for the most effective advertising. Two of the five awards were the brands Toyota and Lexus. The award ceremony, which celebrated the most successful TV advertising campaign in 2006 in five categories, took place during the auto show in New York. The winners were determined based on data from IAG Research on the effectiveness of advertising resulting from the online survey of more than 1.5 million viewers.


One of the many memorable commercials Toyota Yaris

Campaign to promote Toyota Yaris received an award in the nomination "The most effective campaign to launch a new product." The main criterion for selection of the winner was the ability of campaigns to raise awareness about a new product among consumers between the ages of 18 to 54 years. Development and implementation of the campaign for the Toyota Yaris was engaged in agency Saatchi & Saatchi Los Angeles, which is part of Publicis Groupe. The other two finalists in this category began to campaign for the Dodge Nitro (developed by BBDO Detroit) and Nissan Versa (TBWA / Chiat / Day).

Lexus LS 460 "In Search of Excellence" (full version!)

The most effective advertising campaign in the sector of premium products was the campaign for the Lexus LS 460, showing the automatic parking. The development of the campaign engaged Californian agency Team One Advertising. No basketball star Dwyane Wade in the advertisement Lincoln Navigator, no hero, transforming Hummer H3 SUV from General Motors Corp. in the submarine did not help competitors Lexus LS 460. When choosing a winner memorability of advertising, brand communication and appeal of advertising to consumers aged 25 - 54 years with an annual income of at least $ 75 000.