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Advertising Advertising Festival. Fucking movie for KIAF
Kiev International Advertising Festival, which kicks off in late May in the capital of Ukraine, acquired with the help of RA BITA Advertising another video business card. B>
About KIAF and announcing his video says the executive director of Ukrainian Advertising Coalition Maxim Lazebnyk: "We announce our annual festival in such an ironic manner. The video of the year continues the tradition of talking about advertising with irony. The advertising industry - a serious business, but in this business you need to be engaged with a touch of irony to himself without falling into excessive pathos or shamanism. Simple ironic language can talk about the most serious things, such as serious money ».
On the question of what kind of mysterious yogurt appears in the frame at the end of the roller Lazebnyk Maxim replied that it was invented by a product for which even had a specially designed label. The creators of the movie had a whole research in order to find out whether the original bottle and would not hurt if some producer this ad.
Translations: i>
16 packaging options. 7 focus groups. 1200 interview with the target audience. 1 month Active Advertising: TV advertising, press, radio.
- Tried?
- (Indescribable expression)
KIAF: A wanted to try ...
Creative Director of the agency BITA Advertising, which is already 7 years old shoots promo video for KMRF Svyatoslav Spector describes the history of cooperation with the festival: "The concept of a roller is consistent with customer - Directorate of the festival, and over the years has undergone significant changes. It all started with infomercials that contain a lot of information about the program and sponsors. In the next step we have seen its task on behalf of the KIAF prove the need for a professional audience of advertising. Over time, the need to prove the obvious disappeared, and now, when the image was formed KIAF decided to get away from the mentoring and simply "entertain consumers on behalf of the brand." We do it with pleasure for themselves and hope for the audience. Self-irony on "bitter fate advertiser" - so we set ourselves the subject of the last two works for KIAF. The primary message of our Central Asia, of course, consider the potential visitors of the festival - advertisers themselves, but, according to our data, videos of recent years and sees a wide audience.
Since the rollers are removed at the expense of the agency, we are looking for "budget" ideas. Last movie managed to make such by minimizing the shooting process - he shot only 5 hours by the director's own one-reel films. In the title role - the chief accountant of the agency.
Filmed in a supermarket where the camera could not catch any of someone else's brand, so pekshot with wobblers KIAF built towards the shelf with vegetables ».
Creative Group:
Agency: B.I.T.A. Advertising
Creative director, the idea is: Svyatoslav Spector
Art Director: Maxim Ksenda
Production: BeePlane films
Producer: Helen Siryatskaya
Director: Svyatoslav Spector
Camera: Dmitry Bazhenov
Sound Oleg Kryvau
via adme.ru
About KIAF and announcing his video says the executive director of Ukrainian Advertising Coalition Maxim Lazebnyk: "We announce our annual festival in such an ironic manner. The video of the year continues the tradition of talking about advertising with irony. The advertising industry - a serious business, but in this business you need to be engaged with a touch of irony to himself without falling into excessive pathos or shamanism. Simple ironic language can talk about the most serious things, such as serious money ».
On the question of what kind of mysterious yogurt appears in the frame at the end of the roller Lazebnyk Maxim replied that it was invented by a product for which even had a specially designed label. The creators of the movie had a whole research in order to find out whether the original bottle and would not hurt if some producer this ad.
Translations: i>
16 packaging options. 7 focus groups. 1200 interview with the target audience. 1 month Active Advertising: TV advertising, press, radio.
- Tried?
- (Indescribable expression)
KIAF: A wanted to try ...
Creative Director of the agency BITA Advertising, which is already 7 years old shoots promo video for KMRF Svyatoslav Spector describes the history of cooperation with the festival: "The concept of a roller is consistent with customer - Directorate of the festival, and over the years has undergone significant changes. It all started with infomercials that contain a lot of information about the program and sponsors. In the next step we have seen its task on behalf of the KIAF prove the need for a professional audience of advertising. Over time, the need to prove the obvious disappeared, and now, when the image was formed KIAF decided to get away from the mentoring and simply "entertain consumers on behalf of the brand." We do it with pleasure for themselves and hope for the audience. Self-irony on "bitter fate advertiser" - so we set ourselves the subject of the last two works for KIAF. The primary message of our Central Asia, of course, consider the potential visitors of the festival - advertisers themselves, but, according to our data, videos of recent years and sees a wide audience.
Since the rollers are removed at the expense of the agency, we are looking for "budget" ideas. Last movie managed to make such by minimizing the shooting process - he shot only 5 hours by the director's own one-reel films. In the title role - the chief accountant of the agency.
Filmed in a supermarket where the camera could not catch any of someone else's brand, so pekshot with wobblers KIAF built towards the shelf with vegetables ».
Creative Group:
Agency: B.I.T.A. Advertising
Creative director, the idea is: Svyatoslav Spector
Art Director: Maxim Ksenda
Production: BeePlane films
Producer: Helen Siryatskaya
Director: Svyatoslav Spector
Camera: Dmitry Bazhenov
Sound Oleg Kryvau
via adme.ru
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