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Toyota: on a chair to a brighter future
Dentsu prepares for the next Cannes Film Festival. The agency has created a new image spot for Toyota. Forgetting about direct competitors, the Japanese automaker showed the car as an analogue of the chair.
A new contender for the Golden Lion appeared on air in late April. In the story of the spot, the man under the light music travels across the stage with dynamic scenery on a chair. He goes fishing, drinking coffee, reading the newspaper, it helps the girl with her broken chair.
The video directed the Logan, in an asset which is already a lot of work for various international brands, including, for the iPod.
According to the creative concept, Toyota opposes virtual experience that gives network, real. Toyota cars help to see the world with my own eyes, and not in a confined space monitor.
via adme.ru
A new contender for the Golden Lion appeared on air in late April. In the story of the spot, the man under the light music travels across the stage with dynamic scenery on a chair. He goes fishing, drinking coffee, reading the newspaper, it helps the girl with her broken chair.
The video directed the Logan, in an asset which is already a lot of work for various international brands, including, for the iPod.
According to the creative concept, Toyota opposes virtual experience that gives network, real. Toyota cars help to see the world with my own eyes, and not in a confined space monitor.
via adme.ru
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