The complex arithmetic in social advertising against cancer

Cancer is curable in its early stages. That is why the most reliable way to survive once they ill - learn about it as early as possible and be treated before it is too late.
The only problem is that early diagnosis should undergo frequent inspection, and that few people currently allows. The problem is largely psychological: people are afraid, therefore, "away from sin" side surveys.

That is the problem had to deal with advertisers from the Pragma DDB Peru's capital Lima. To do this, they had a simple analogy. In their new video the cancer took the form of a mathematical problem. Imagine that in front of you - a simple task that instantly expands, acquires additional conditions, factors and denominators. With every second of it more and more difficult to solve. So better hurry. Illustratively, and at the same time, sufficiently unobtrusive.







via www.e-generator.ru