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Logo to "C grade"
The international agency Interbrand rebranded financial company "Troika Dialog". According to experts, the total cost of the rebranding of "Troika Dialog" may reach $ 10 million.
To get closer to the consumer, "Troika Dialog" to hold rebranding, which touches all aspects of the company - from the reception and sales offices to new sites, fully updated campaigns. The name of the company will remain the same, but the logo of "Troika Dialogue", which essentially has not changed for 17 years, will be changed.
- Troika's Pattern (corporate design) - connecting lines. Joining the line - an illustration of a multi-level and multi-polar interactions, processes and communication between people in a complex, fast-changing world. Where Troika acts as a link and find the right solutions in these interactions.
- Color solution to RGB (this system the three primary colors - red, green, blue - in technology, the basis for all color combinations) - 3 colored triangles indicate the solutions that we offer our customers - whether customers Investment Banking & Global Markets (blue color ) customers Private Banking (green), customers Personal Investments (red).
- "Troika" and "Dialog". We are known among their customers and employees as the "Troika". This is how we are called. It is our name. The word "dialogue" we took a special place - a mathematical degree of "troika" to the extent "Dialogue».
Our logo can be seen as an art object, inspired by the "Russian avant-garde," which opened to the world a new artistic direction and formed the basis of all modern art. Troika has always been at the forefront of the market, and to his business as a high art. All that we have done and are doing, always contemporary and modern.
The development of the new brand was engaged in agency Interbrand, whose clients include BMW, Rolls-Royce, IBM, JP Morgan Chase, Porsche, Sony, UBS. Media and advertising strategy "Troika Dialog" entrusted with the advertising agency TBWA. "The changes will affect all aspects of the company - from the reception and sales offices to new sites, fully updated advertising campaigns", - told in the "Troika».
The need for rebranding is due to the new development strategy of the company. Last year, her business was divided into three key areas: business-to-business (working with assets of institutional and corporate clients), private banking (wealth management clients) and activities related to "non-professional investors." "At a time when business is doubling every year, and we are strengthening our presence in the regions, it is important that customers have seen a single" troika "- says Managing Director of" Troika Dialog "Gore Nahapetyan.- strong universal brand will allow us not only to minimize the risk communication, but also the costs of managing the brand and enter new markets ».
via # image1837905
To get closer to the consumer, "Troika Dialog" to hold rebranding, which touches all aspects of the company - from the reception and sales offices to new sites, fully updated campaigns. The name of the company will remain the same, but the logo of "Troika Dialogue", which essentially has not changed for 17 years, will be changed.
- Troika's Pattern (corporate design) - connecting lines. Joining the line - an illustration of a multi-level and multi-polar interactions, processes and communication between people in a complex, fast-changing world. Where Troika acts as a link and find the right solutions in these interactions.
- Color solution to RGB (this system the three primary colors - red, green, blue - in technology, the basis for all color combinations) - 3 colored triangles indicate the solutions that we offer our customers - whether customers Investment Banking & Global Markets (blue color ) customers Private Banking (green), customers Personal Investments (red).
- "Troika" and "Dialog". We are known among their customers and employees as the "Troika". This is how we are called. It is our name. The word "dialogue" we took a special place - a mathematical degree of "troika" to the extent "Dialogue».
Our logo can be seen as an art object, inspired by the "Russian avant-garde," which opened to the world a new artistic direction and formed the basis of all modern art. Troika has always been at the forefront of the market, and to his business as a high art. All that we have done and are doing, always contemporary and modern.
The development of the new brand was engaged in agency Interbrand, whose clients include BMW, Rolls-Royce, IBM, JP Morgan Chase, Porsche, Sony, UBS. Media and advertising strategy "Troika Dialog" entrusted with the advertising agency TBWA. "The changes will affect all aspects of the company - from the reception and sales offices to new sites, fully updated advertising campaigns", - told in the "Troika».
The need for rebranding is due to the new development strategy of the company. Last year, her business was divided into three key areas: business-to-business (working with assets of institutional and corporate clients), private banking (wealth management clients) and activities related to "non-professional investors." "At a time when business is doubling every year, and we are strengthening our presence in the regions, it is important that customers have seen a single" troika "- says Managing Director of" Troika Dialog "Gore Nahapetyan.- strong universal brand will allow us not only to minimize the risk communication, but also the costs of managing the brand and enter new markets ».
via # image1837905
